Packaging design award, Pentawards, revealed the shortlist for its 2021 competition. Now in its 15th year, this year’s awards have received over 2,000 entries across 8 categories, including two newly launched categories: Sustainable Design and Branding & Consumer.
China, Japan, Russia, UK, and the US and the subcategories of Spirits and Tea & Coffee saw some of the highest number of entries this year, along with Student Concepts.
The Diamond – Best of Show and Platinum awards, alongside the Gold, Silver, and Bronze awards that have been allocated by the 45-strong jury, will be announced at the Gala Ceremony in September.
“After such a difficult and challenging year for so many people, we have truly been inspired by the vast array of creativity and innovation we’ve seen from designers, agencies, and brands around the world,” said Adam Ryan, Head of Pentawards.
“This year’s shortlist represents the very best in global packaging design talent right now and is a testament to the resilience of creativity, design, and the packaging industry to achieve incredible things, even in difficult times. Congratulations to all shortlisted entries. We can’t wait to reveal the winners later this year.”
This year’s awards feature the Pentawards’ first-ever Sustainable Design category, which has been established to help push the boundaries of sustainable packaging design. 51 entries have been shortlisted in this category by a specialist jury panel made up of 5 experts working across sustainable packaging design.
The 5 Sustainable Design jury members join the wider Pentawards jury panel of 40 design experts from over 20 countries, including representatives from 16 brands, and 24 design agencies.
The full shortlist can be found on the Pentawards website.