Penelope Siraj Named Principal Consultant at R3

    Siraj's career spans more than 19 years. 

    By The Staff - Jul 26, 2021
    Penelope Siraj Named Principal Consultant at R3

    Independent global marketing consultancy R3 has hired senior media and advertising leader Penelope Siraj as Principal Consultant to lead the company’s media practice across Asia Pacific.

    Siraj will join R3’s growing team of digital and media consultants in Singapore, which has doubled in size over the past twelve months. Recent hires include Jovyne Chua and Wong Jing Ying.

    “Our clients’ digital and media needs demand that our consultants understand the full spectrum of effect and impact in these domains,” says Shufen Goh, Co-founder and Principal, R3.


    “Having a team that has worked alongside global blue-chip MNC clients and within agency ecosystems means we can approach client briefs objectively and negotiate the best solutions for marketers with agency partners.”

    Siraj’s career spans more than 19 years. She was most recently at PHD, delivering growth, client satisfaction, and globally awarded campaigns for brands across technology, automotive, insurance, travel, B2B and FMCG.

    “Penelope has a stellar track record of performance and has a knack for finding ways to use data to unlock opportunities for businesses,” says Goh.


    “She’s going to be a real asset as R3 builds capability in MarTech, performance marketing, data analytics and e-commerce.”

    “Throughout my career, I’ve been focused on delivering effective work that builds trust in the power of media and showing the value that marketing can deliver on business outcomes,” said Siraj.

    “In this shift to consulting, I’m looking forward to taking on a highly strategic role and helping clients navigate the fast-evolving media landscape and respond to marketing challenges with agility.”


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