VMLY&R has appointed Payal Vaidya executive vice president, experience design. She makes the move from New York City where she co-founded The Thinking Hats Innovation.
Her experience spans the Indian, APAC and American markets.
“It’s exciting to see the human centered design approach permeate through agencies and brands alike, and I look forward to building on VMLY&R’s existing practice to allow us to truly put the customer at the center for every client,” said Vaidya.
Vaidya will be a part of the senior leadership council, heading up the customer experience design pillar.
“In our journey to becoming a complete marketing partner to our brands, we have been evolving our customer experience practice. For that precise reason, we are happy to have Payal on board to evangelise the importance of CX strategy & partner brands on the delivery of elevated experiences for their consumers,” said Anil Nair, chief executive officer, VMLY&R India.
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