Quantcast has appointed Paul Sigaloff as Vice President of APAC, where he will lead the company’s growth across the region and spearhead the rollout of its AI-driven advertising solution, Q+.
Based in Sydney, Sigaloff will oversee Quantcast’s growth across Australia, Singapore, Hong Kong, and other markets in Asia-Pacific. He will also lead the launch of Q+, an AI-driven, goal-based advertising solution.
Q+ is an extension of its audience insights and advertising platform and is designed to help advertisers reach audiences across the open internet through a single ad set. Marketers set one performance goal, such as CPA, ROAS, or site engagement, while the platform allocates budgets in real time across display, video, connected TV, and native advertising formats.
“As AI reshapes how brands buy advertising across APAC, Q+ is a critical launch for Quantcast in the region and represents what we believe is the future of autonomous performance for brands. It treats the entire open internet as a single, fluid inventory pool, with a focus on driving performance, not just buying media,” said Konrad Feldman, CEO, Quantcast.
“Paul is an impactful and purpose-driven leader, known across the industry for his energy, vision and people-first approach. His experience in sales and leadership, and his expertise in media, AI and working closely with both brands and agencies, will be critical to our mission to help clients not only reach audiences but meet performance goals with Q+.”
Sigaloff brings more than 25 years of experience across media, digital, technology, and advertising in the UK, Australia, and Asia-Pacific.
He spent nearly a decade at Yahoo in senior leadership roles before becoming Vice President of APAC, where he was responsible for digital media and technology businesses across Australia, New Zealand, India, Southeast Asia, Hong Kong, Taiwan, and Japan. He later served as Chief Revenue & Growth Officer at oOh!media and most recently as Global Chief Customer Officer at marketing intelligence platform Mortar AI.
Sigaloff also serves on the board of UnLtd, the media and marketing industry’s social purpose organization.
“Advertising is being rewritten by AI, and the winners will be the brands that turn data and intelligence into real business outcomes, not just impressions,” said Paul Sigaloff.
“Quantcast has spent two decades building exactly that capability, and I am thrilled to lead our growth across APAC. This is a moment to move the industry forward – for our clients, for our people, and for good.”
