Penfolds has launched a new global campaign, created in partnership with 11-time Emmy nominated Director Patrick Clair and Wunderman Thompson Australia as part of Penfolds ‘Meet Extraordinary’ brand platform.
Marking the first global TVC Penfolds has produced in years, the film showcases a series of personal and historic moments that “embody pushing through the ordinary, to meet the extraordinary.”
“We are excited to launch Penfolds new Meet Extraordinary communications platform to the world,” said Penfolds Global Marketing Director, Kristy Keyte. “We hope this platform connects to the deep emotional values of our consumers around the world, to feel empowered to put into effect the strength of their own convictions. Because if you never push beyond ordinary, you never meet extraordinary”.
Penfolds new Masterbrand campaign will go-live across all media platforms including TVC OOH, Print, Digital, Social plus in-store from September 2020 in Australia and from October in all other key markets.
“The new global brand platform was born of unearthing the truths hidden in the incredibly storied history of the Penfolds brand,” said Wunderman Thompson Australia Global Business Director, Paulina Embart. “One filled with innovation, creation and relevant truths to today’s consumer. Taking the core DNA strand of self-belief that lives within the 176-year-old brand led us to a repositioning and new brand idea.”
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