Spikes Asia has announced the Grand Prix winners for this year’s competition, naming New Zealand’s Partners Life ‘Last Performance’ as best piece of work in the Entertainment category across the Asia Pacific region.
The innovative content partnership with TVNZ and New Zealand’s favourite murder mystery show ‘Brokenwood Mysteries’ saw Special bring back to life the characters that died in each episode, to explain the need for Kiwis to get life insurance.
Using the same actors, director, crew and set the films appeared before the end credits for each episode, in what became the standout piece of work in the ‘Brand Integration & Sponsorships / Partnerships for Branded Content’ category. The campaign also struck Gold in the Film category.
Special Executive Creative Director, Lisa Fedyszyn said, “We’re so proud that our Partners Life campaign has taken out the Spikes Entertainment Grand Prix. It’s the result of working with a collaborative, ambitious and creative client and brand that pushes to elevate the category to new levels. Not to mention South Pacific Pictures and their willingness to embrace this unique collaboration.”
Chief Customer Officer at Partners Life, Kris Ballantyne said, “The Last Performance was a convention-challenging campaign, that disrupted standard advertising in the insurance industry and encouraged people to engage with life insurance, while also positively supporting our adviser network.”
Special Chief Strategy Officer – Rory Gallery said, “We often talk about bringing an idea back to life, and in this instance, we can honestly say we have. We are lucky to work with such wonderful partners who helped to breathe life into the campaign.”
