Brilliant Branding – Paris Ads Mock Climate Change Corporate Sponsors

Dozens of artists hung 600 fake corporate ads throughout Paris to criticize the climate change meetings in a brilliant bit of protest branding.

The artworks were placed in advertising spaces owned by JCDecaux -one of the world’s largest outdoor advertising firms and an official sponsor of climate talks. Other prominent corporate sponsors of the climate talks such as Air France, GDF Suez (Engie) and Dow Chemicals are also parodied in the posters.

Even heads of state are not spared as Francois Hollande, David Cameron, Barack Obama, Angela Merkel and Shinzo Abe are ridiculed through the art.


 
Brandalism Shinzo Abe Japan Pollution Paris

Japanese Prime Minister Shinzo Abe (Brandalism)

Joe Elan from the group Brandalism said, “By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution, when actually they are part of the problem.”

“We are taking their spaces back because we want to challenge the role advertising plays in promoting unsustainable consumerism,” added Elan.

Copying the style of current and recent street-smart, roadside advertisements, the creative recreations and original designs poke sharply pointed fun at what they feel is the hypocrisy of companies currently sponsoring the Paris talks.


 

Including Banksy-collaborator Paul Insect and recognized industry luminaries such as Escif, Jimmy Cauty, Neta Harari, and Kennard Phillips, the ad-hoc ad team shine an unflattering light on consumer culture.

 

The poster ads undercut the culture supporting continued use of such dangerous, damaging products in the face of abrupt catastrophic climate change.

While demonstrations are forbidden on the streets of Paris, alongside so many roads and boulevards the revolution is in the writing on the walls: brilliant creative minds, some who previously worked for the industries themselves, have brought the fight for the clarity and unity of purpose of mankind to their own realm of expertise.

All photos courtesy of Brandalism.

 

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