Pandora has today launched “DO”, a new multifaceted global campaign that will inspire women to be true to themselves and what they believe in created by McCann London.
Pandora jewellery enables women to express their style, celebrate their life and relive a feeling.
Stephen Fairchild, senior vice president and chief creative officer at Pandora says the new season collection is: “Bright, versatile and strong; like women. Each piece stands for something positive that women can admire and believe in, in terms of roots, actions and aesthetics. What they choose says something about them.”
https://www.youtube.com/watch?v=5kXGm_O_97c&feature=youtu.be
With the assurance that Pandora reflects shared ideals of social and environmental responsibility, like-minded women will find motivation in DO to validate their beliefs. Feeling proud to wear Pandora jewelry as not only a style statement but a symbol of something “bigger”, DO will inspire a new strength and determination to be true to yourself and embrace what life means to you.
