Panasonic’s ‘Heavy Sound’ Dumbbell Headphone Packaging

The tagline possibilities are seemingly endless with the Panasonic Dumbbell Headphone Packaging: ‘Don’t be stupid when it comes to sound”; “Don’t be a dumbbell when you want more cowbell”.

OK, perhaps not endless.

Anyway, we quite like the concept of fashioning the packaging in the shape of a dumbbell under the Panasonic-created tagline, “Heavy Sound.”


Clever stuff.

Panasonic Dumbbell Headphones - Branding in Asia 1

Panasonic Dumbbell Headphones - Branding in Asia

Heavy sound.


Advertising Agency:Scholz & Friends, Berlin, Germany
Chief Creative Officer:Matthias Spaetgens, Robert Krause
Account Manager:Benjamin Guelker
Creative Director:Olivier Nowak
Art Director:Ralf Schroeder, Timo Glosemeyer
Copywriter:Ralf Schroeder, Timo Glosemeyer
Photographer:Cedric Soltani
Print Producer:Benito Schumacher
Marketing Communication Manager:Danny Clasen

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