The tagline possibilities are seemingly endless with the Panasonic Dumbbell Headphone Packaging: ‘Don’t be stupid when it comes to sound”; “Don’t be a dumbbell when you want more cowbell”.
OK, perhaps not endless.
Anyway, we quite like the concept of fashioning the packaging in the shape of a dumbbell under the Panasonic-created tagline, “Heavy Sound.”
Advertising Agency:Scholz & Friends, Berlin, Germany
Chief Creative Officer:Matthias Spaetgens, Robert Krause
Account Manager:Benjamin Guelker
Creative Director:Olivier Nowak
Art Director:Ralf Schroeder, Timo Glosemeyer
Copywriter:Ralf Schroeder, Timo Glosemeyer
Print Producer:Benito Schumacher
Marketing Communication Manager:Danny Clasen