Panasonic Promotes Smart IoT Washing Machines via Dentsu Creative India


Panasonic Life Solutions India


Dentsu Creative India

With the entire world switching to smarter technologies, it is time for the process of washing clothes to become smarter too. This according to a new campaign Panasonic Life Solutions India in its latest campaign – ‘India’s Truly Smart Washing Machines’ via Dentsu Creative India.

The campaign is a series of short films that cleverly conveys the message to the world. The three-film campaign showcases Naveen – the protagonist, introducing Gupta Ji to a smarter way of washing clothes. The characters’ humorous banter illustrates the features of the washing machine in an entertaining and interesting way.

“As the brand custodians, it was pertinent for us to convey it to the audience; and what better way than utilizing and leveraging the already established chemistry of Gupta Ji and Naveen for Panasonic?”, said Ujjwal Anand, Executive Vice President, Dentsu Creative India.


“We made sure to take that love-envy relationship of these two next-door neighbors to the next level and deliver the core message in a fun & interesting way.”

Mayank Khattar, Executive Creative Director, Denstu Creative India added, “Smart is what smart does. Easily. And that is what we wanted our TG to understand in a quirky way. We wanted to raise awareness without sounding ‘too techy’. Working on a simple insight that washing clothes need not be a mix of age-old hearsays, we decided to introduce the smart angle. Through the banter between Gupta Ji and Naveen, we have tried to make it easy for the TG to understand what is it that the latest technology and features deliver to the consumers. Also, the quirky performances by the protagonists not only deliver the message effectively but are sure to bring a smile on everyone’s faces.”


The Staff

The Staff

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