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    Pallavi Chakravarti Named Creative Head – West by DDB Mudra

    Chakravarti's career spans more than 17 years.

    By Harold Henry - Jun 1, 2021
    Pallavi Chakravarti Named Creative Head – West by DDB Mudra

    DDB Mudra has announced the appointment of Pallavi Chakravarti as the Creative Head of the West office. Her last stint was at Taproot Dentsu, where she led the creative function for the Mumbai office as Executive Creative Director.

    Chakravarti will work closely with Rahul Mathew, CCO, DDB Mudra Group.

    In a career spanning over 17 years, Chakravarti has been instrumental in building effective brand campaigns across categories. She’s worked with a number of global brands including Facebook, Airtel, Parle, Uber, Pepsi, Times of India among others. Chakravarti will work closely with Rahul Mathew, CCO, DDB Mudra Group.

    Previously, she has worked with Saatchi & Saatchi, JWT and Grey.

    “Over the last couple of years, we’ve been slowly gathering momentum as an organization – No.2 at Effies, topping the new biz league, back-to-back Grand Prixs at Spikes Asia, and our more recent performance at Kyoorius,” said Mathew.

    “And Pallavi is just the person to help us keep this momentum going and add more kick to it. She strengthens our belief and our ambition to do unexpected work that gets disproportionate results for our clients.”

    Over the years, her work has been recognized at Cannes Lions, One Show, D&AD, New York Festival, Adfest APAC, Spikes Asia, and The Dadasaheb Phalke Awards. She has also served on the jury panels of creative festivals including Cannes Lions, Dubai Lynx, New York Festival, Global Awards, and the Gerety Awards.

    “I’m here to build, to enjoy the creative process, to love the business of advertising even more than I already do,” added Chakravarti. “I’m here because it felt like the right place to be. And I’m looking forward to the journey – there’s really nothing else to say, is there?”

     

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