Pakistan digital agency, Digitz, has announced its partnership with connected marketing agency Digitas, which is part of Publicis Groupe. The newly formed entity will be branded Digitz-Digitas.
Digitz has grown exponentially over the last 10 years to become a full-service digital solutions company servicing local and global clients including Coca-Cola, L’Oréal Pakistan, GSK Consumer Healthcare, Tetra Pak, Nestle Corporate, Colgate-Palmolive, Ismail Industries, National Foods, and Tapal.
The new partnership strategically places Digitz on the global map via Digitas’ extended network which is made up of more than 4,500 employees across 40 countries and 60 offices. Publicis Groupe’s Power of One strategy will additionally give Digitz-Digitas access to greater resources, tools, and brands, as well as support from Digitas’ global market.
“Digitz has always strived to stay ahead of the curve,” Azam Jalal Khan, CEO, Digitz-Digitas Pakistan, told Branding in Asia.
“We have been working hard for this day by developing a full-service, technology-driven, digital marketing company. I am excited that our partnership with Digitas and Publicis Groupe will bring their immense learning and capability building to us and our clients.”
Bassel Kakish, CEO, Publicis Groupe ME & Turkey added: “Both agencies believe in strengthening the future of a digital Pakistan, an aim that I believe Digitz has always aspired to and achieved. We felt that the strategic direction and vision of Publicis Groupe and Digitas were congruent to what we truly believe in – the ability to fuse technology and creativity to ignite change.”