Pakistan Spot for Servis Tyres features Action Stars and New Song by Ali Zafar


Dentsu Synergy, the Pakistan arm of Dentsu Aegis Network, has launched a new TVC for Servis Tyres that taps into the insight that bikers view themselves as carefree and attractive playboys.

The two and a half minute spot features Pakistani action stars Shaan Shahid, Hamza Ali Abbasi and Danish Taimoor as bikers on a cross country trip with their girlfriends, doing stunts along the way, partaking in cross cultural events and exhibiting carefree behavior.

 
 

The ad also debuts a song by Ali Zafar, a Pakistani singer and model who is currently in ads for Yamaha’s bikes.

https://www.youtube.com/watch?v=OUhgDAA3gVs

The ad for Servis Tyres concludes with the tagline “Grip Servis Jaisi, Tho Fikar Kaisi” which translates to “With a grip like Servis, Why Worry.”

 
 

The ad is currently running on TV and YouTube.

Credits:

Client: Servis Industries Limited
Brand: Servis Tyres
Agency: Synergy Dentsu
Digital: MWM Studioz
Director: Razy
Producer: Haris Qadeer
Music: Ali Zafar

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