Dentsu Synergy, the Pakistan arm of Dentsu Aegis Network, has launched a new TVC for Servis Tyres that taps into the insight that bikers view themselves as carefree and attractive playboys.
The two and a half minute spot features Pakistani action stars Shaan Shahid, Hamza Ali Abbasi and Danish Taimoor as bikers on a cross country trip with their girlfriends, doing stunts along the way, partaking in cross cultural events and exhibiting carefree behavior.
The ad also debuts a song by Ali Zafar, a Pakistani singer and model who is currently in ads for Yamaha’s bikes.
The ad for Servis Tyres concludes with the tagline “Grip Servis Jaisi, Tho Fikar Kaisi” which translates to “With a grip like Servis, Why Worry.”
The ad is currently running on TV and YouTube.
Client: Servis Industries Limited
Brand: Servis Tyres
Agency: Synergy Dentsu
Digital: MWM Studioz
Producer: Haris Qadeer
Music: Ali Zafar