Employee Management System company, Pagarbook, has appointed BBDO India to run creative following a multi-agency pitch.
PagarBook offers a tool that helps SMEs manage Payroll and Attendance of staff. The company has over 4 million SMEs registered on the platform, who use the app to resolve their staff management challenges.
“Our ethos is focused on solving the most challenging problems faced by the SME sector,” said Sivaprasad K, Sr. Vice President, Marketing and Sales, PagarBook. “The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with the work that BBDO India is doing”.
BBDO India will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through a spectrum of channels – Television, print, radio, social media, and other relevant touchpoints with the goal of reaching 10 million registered users and drive visibility.
“It’s exciting to win PagarBook’s creative mandate,” said Digvijay Shekhawat, GM & EVP BBDO India, Bangalore. “It’s given us an opportunity to be a part of the journey which will allow us to touch the lives of over millions of SME owners and their staff. We are happy to be a part of building the Bharat story, impacting the SME businesses and reducing the challenges they face. We look forward to PagarBook achieving a record subscription base through this campaign.”
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