GroupM’s MediaCom India has won the media mandate of Ozone Overseas, a part of Ozone Enterprise group. The media duties include full planning and buying across all media platforms.
The mandate for the architectural hardware brand was awarded after a multi-agency pitch and will be handled out of MediaCom’s Gurgaon office.
“Security is a growing category and Ozone Overseas is one of the largest players in the security locks category and has a strong presence in India. It is just not a hardware brand, it is a brand that offers its consumers quality and designer solutions,” said Navin Khemka, chief executive officer, MediaCom South Asia.
“We are excited to partner with Ozone Overseas in their journey. Our effective media solutions and digital-first approach will complement the strong strategy, planning and buying to further strengthen the integrated media solutions. We look forward to delivering strong business outcomes for them.”
Established in 1999, Ozone Overseas has a presence across 21 countries, 4 R&D centres and 4 modern manufacturing facilities.
“We believe that security and hardware as a category has always been around us. At Ozone, we are always looking at creating a brand that is more consumer-centric. Keeping the consumers at the heart of it, we are manufacturing products that are advanced as well as pleasing to the eyes with our design and colours,” Alok Aggarwal, director, Ozone Overseas.
“We are happy to have MediaCom as our agency partner because of their enthusiasm towards our vision and purpose and their years of expertise in this industry, we hope together we can find solutions to all the requirements.”