Plant-based nutrition and wellness brand OZiva has awarded its integrated media mandate to Havas Media India following a multi-agency pitch.
The two will partner up on creating an integrated media strategy for the brand for building awareness and salience. The account will be handled from the agency’s Mumbai office, led by Uday Mohan, President – North and West India, Havas Media.
“Our brand’s purpose is to empower consumers with clean and plant-based products so that they can lead a healthier and better life. Our communication emphasizes the benefits offered by switching to clean living backed by data and research so that consumers are able to make a well-informed decision that is good for their mind, body and soul,” said Aarti Gill, Co-founder, OZiva.
“Havas’ Meaningful Brands philosophy is in sync with our brand’s purpose and vision, and with this partnership, we are positive to educate more consumers about getting the right nutrition and wellness using the right channels.”
OZiva offers products across categories like women’s and men’s health, hair & skin, and fitness immunity. The brand also has plans to launch newer categories this year to cater to the ever-increasing demand from consumers.
“Awareness towards health, well-being, a balanced lifestyle and sustainability have taken centre-stage in people’s lives. Plant-based living is becoming the preferred choice of consumers for a healthy and sustainable life,” added Mohit Joshi, CEO, Havas Media Group India.
“We are glad to be partnering with a progressive brand like OZiva and are excited to take on their integrated media mandate. At play will be Havas Media Group’s integrated media skills centered on our Mx framework which will drive the brand’s meaningful journey.”