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    ‘Oz’ the Lottery Ball Stars in New Lottoa Campaign in Australia

    By The Staff - Sep 7, 2020
    ‘Oz’ the Lottery Ball Stars in New Lottoa Campaign in Australia

    Oz Lotto has launched a new brand platform Big Aussie Fun via VMLY&R, aimed at transforming its image into a game that Australians love, understand, and play – regardless of the jackpot amount.

    The campaign isentered around a refreshed larrikin character called Oz (a humanized Oz Lotto ball), the campaign injects both fun and Aussie attitude to the jackpotting brand through a range of executions across TV, Radio, POS, Retail, OOH, and digital.

    “We wanted Oz to be like the ultimate Aussie mate,” said VMLY&R’s Creative Group Head, Jim McKeown. “He’s good on the tongs at a BBQ. He blows up the inflatable beach toys. And with millions of dollars up for grabs every week, it’s like it’s always his shout.

    “Oz Lotto has always lived in an animated world, but this new brand platform of Big Aussie Fun allowed us to take Oz into the real world. Oz is a physical representation of the fun and enjoyment that the Oz Lotto gameplay brings, and we think he’s destined to be as loved as he is generous.”

    Credits

    Tabcorp

    Ben Johnson – Head of Brand – Lotteries
    Jennifer Lyons – Senior Marketing Manager – Jackpots
    Matthew Itzstein – Brand Manager – Jackpots
    Bek Davidson – Marketing Coordinator – Jackpots

    VMLY&R

    Guido Pecego – Associate Creative Director
    Chelsea Parks – Associate Creative Director
    Phil Vale – Art Director
    Jim McKeown – Creative Group Head
    Mignon van Weeren – Head of Broadcast and Content
    Santi Drane – Head of Studio | 3D Illustrator
    Kaicie Connors – Producer
    Anthony Collins – Senior Digital Developer
    Joanna Millington – Client Service Director
    Andrew Kolb – Strategy Director
    Senior Account Director – Ingrid Postle
    Senior Account Manager – Peyton Taylor
    Account Executive – Elena Berridge

    Cutting Edge

    Simon “Mo” Macrae – Director
    Zenon Kohler – Creative Director / VFX Supervisor
    Ian Anderson – Animation Director
    Aysha Jones – Producer
    Sarah Burton – VFX Producer

     

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