The Advertising Association of Nepal (AAN) organized Nepal’s biggest advertising award ceremony, the Crity Awards’, at Soaltee Crowne Plaza, Kathmandu. The Crity Awards was established in 2003 to honor and motivate the creativity in advertising industry of Nepal.
According to the release:
This year it was the biggest award ceremony with an estimated live audience view of around 1.2 million and event attendance of over 700 audiences from advertising agencies, including the leading businesses attended the award ceremony and media house representatives and government officials of Nepal were part of the event. Chief Guest of the event was the Secretary of Ministry of Information and Communications who along with other guests and dignitaries presented awards to the winning advertising agencies.
There were total 24 categories and 27 top most advertising agencies participated which were judged by 51 reputed professionals from the fraternity of advertising and communication.
Outreach team shone this year, bagging 14 of the major awards in total. They bagged Gold in 10 categories out of 24, and the respective categories were best radio, best print, best copywriter, best sound, best camera work, best event, best outdoor, best infrastructure campaign, best social communication campaign, best digital promotion, etc. Outreach is a 14-year old advertising company with a leading status in the country. They have branched out in three verticals that are standalone companies. These are Lemon Pvt. Ltd, DigitalIn Pvt. Ltd and Creo Communications Pvt. Ltd.
The program was marked by the presence of Raymond So, Chairman of Asian Federation of Advertising Association and Bharat Avlani, Chief Knowledge Officer. The four hour event was telecasted live by almost all major satellite TV channels of Nepal. Apart from that the event had the support of almost all dailies, TV channels and other medias.
Advertising Association of Nepal is the umbrella organization for the advertising industry in Nepal. It represents the interests of advertising in this country and is involved in promotion of the advertising industry’s development of Nepal through partners in advertising to lead economic growth.
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