Ouigo’s Launches Sustainability Campaign – ‘Going Green Without Even Trying’

“The choice of saving the planet by traveling doesn’t have to be a financial effort, a constraint, or a commitment.”

OUIGO, SNCF’s low-cost train network in France, has launched a campaign highlighting the need for more sustainable mobility in 2023. Created by creative agency ROSA PARIS the campaign echoes the daily life of people who are facing more and more constraints when it comes to consumption.

The campaign features three 20-second films with scenes from everyday life crafted to engage the audience through bright colors and engaging sounds.

Each ends with the surprising twist of taking an OUIGO, linked with the tagline “Going green without even trying.”


 

“The choice of saving the planet by traveling doesn’t have to be a financial effort, a constraint, or a commitment: taking an OUIGO is a simple, accessible act, with the environment at its core!” said Jérôme Laffon, Managing Director of OUIGO.

 


 

 

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