Cat Productions has created a product launch and product range Video for Orika Spices – a new premium spices company from the house of 40-year-old Paras Group based in Punjab, India.
Per the release:
We used the Hero, Hub, Hygiene framework as the strategy on the content production. Whereas the “Hero Video” (Product Launch Video) will be a Disruptive Engaging Entertaining and Inspiring one. The “Hub Video” (Full Product Range Video) is kind of a follow-up video to the Hero Video where we can push more elaborate content which would create more detailed brand/product awareness. The “Hygiene Videos“ are the further following up videos that would satisfy most of the inbound queries and which are created for the specific interests of the target consumer.
Also, we figured that this COVID19 period is the best time to launch such a campaign on digital platforms since more consumer traction identified over there, along with the Ecommerce facility enabled by the client for the shipping of the project.
We have used Phantom Flex 4K high-speed camera with probe lenses, to capture the blast shots of spices fragments in extreme slow motion.
Credits
Client:
Paras Budhiraja – Director at Paras Spices
Anand Behl – CEO at Paras Spices
Production Company:
Amarnath Sankar – CEO & Producer
Chachu Jacob – CCO & Director
Video Production Crew
Conceived & Directed By: Chachu Jacob
Produced By: Amarnath Sankar
DOP: J Panda
Production Controller: Manu Joseph
Pack Shots: Goldwin Fonansa
Food Stylist: Swati Desai
Edit: Joby Kelakam
Music: Jecin George
DI: Tony Ford, Nube Mumbai
Text & Packets : Coconut Bunch
Sound Design: Syc Cinemas
