Organic Rice Packaging – Qian’s Gift

Winner of the “Best of Foods Category Award” at the 2014 Pentawards, the Pesign designed packaging is a marvel of beautiful simplicity.

Qian’s Gift rice packaging brings back the ancient way of packaging rice, from the plant fiber envelope to the dye utilized to label the package. The entire design and package is completely environmentally friendly and traditional. A unique design that brings nostalgia, honesty, and authenticity to the product.

Qian’s Gift organice rice


 

“In the Chinese province of Guizhou, people still apply ancient techniques of rice cultivation, banning chemicals and letting nature do its work to produce the best organic rice. No industrialization and no modern manufacturing methods either for packaging the rice: the plant fiber envelope is made by local paper-makers. Indigo is used in this region to dye clothing, so this was adopted for printing the information on the packaging, all applied by hand without any machine. This distinctive design is environmentally friendly and a return to the origins of traditional production.”

See more: www.pesign.cn

Agency: Pesign Shenzhen,
Food Awards: Pentawards PLATINUM PENTAWARD 2014


 
The Staff

The Staff

Gettin' it done, when the done needs gettin'.

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