Havas Group’s specialist entertainment communications and PR agency Organic Pacific has added four new hires, in light of a significant recent new business win the agency announced today.
Appointed to head up and run the newly won Netflix account in the region is Nathan Dann, as Head of Entertainment. Dann joins Organic after more than six years at Universal Pictures International where he was Publicity Manager. He has spent the majority of his PR career in entertainment, with stints at Warner Music, Nine publicity and most recently, Universal Pictures.
Of his new role Dann said: “We live in exciting times, where the landscape of how we consume entertainment is shifting daily, and communications strategies need to be creative and adaptive, and companies like Netflix are leading the way. It’s an exhilarating time to join Organic, with the Australian office being in a period of significant growth. I look forward to doing great work with the team at Organic.”
Also joining Organic Pacific are Account Managers, Emily Macgroarty and Lauren Patterson, with the team being rounded out with new Account Coordinator and recent PR graduate, Alexander Hon.
Macgroarty comes from a background in public relations agencies and working on the client side in Brisbane; and Patterson from almost five years working for Premier London, a creative communications agency for entertainment, arts, and culture.
“Coming up to our second year for our Australian operation it’s been incredibly gratifying to confirm there was a real need in the local market for Organic’s global expertise in entertainment comms,” said Organic Pacific Managing Partner Annabelle Gigliotti,.
“With our win locally, Netflix is now a global client, having been with our UK branch for EMEA comms for a decade. Nathan is one of the most respected entertainment experts in the business and I am thrilled to have him, Emily, Lauren, and Alexander on board, and I am really looking forward to the work we will do for our broad roster of film and television clients.”
This recent new business win is the latest in a series of high-profile client wins across the Havas Group in Australia in 2023. Despite only launching in October 2021, Organic now has a number of prestigious clients on its books in addition to Netflix. These include Universal Pictures Content Group, BMG Records, Sony Pictures, Roadshow Films, Alliance Francaise French Film Festival and running the PR and comms for SXSW Sydney in October, the first time a SXSW® event – the famed Austin, Texas innovation conference and cultural festival – has been held outside of North America in its 37-year history.
Image: Back L-R: Rhys, Marissa, Alyce, and Alex; Front L-R: Nathan, Annabelle, Colette
