Oreo is offering consumers the chance to create an avatar of themselves and have it printed on a super-sized Oreo as part of a new campaign via Traffik Group.
Because that’s the stuff of dreams right?
The Oreo printer has been custom built to ensure cookie creme printing precision, allowing a smooth and seamless journey from digital creation to production, said the brand adding that the creme is dispensed from a syringe, moved by a Dobot arm, onto the giant Oreo cookie through 12 pneumatic air controlled syringes.
“We’re really excited to unveil the ‘Oreo Yo’Self’ campaign in Australia,” said Stephanie Nilson, marketing manager, Oreo. “At Oreo, we’re passionate about sparking moments of playful connection. The goal of the campaign is to offer a fun and unique personalization experience that puts consumers in the driver’s seat by using cutting-edge technology.”
“Creativity and relevance are only becoming more important in today’s marketing landscape,” said Jake Ford, head of activation, Traffic Group. “A long-standing, heritage brand such as Oreo putting their consumer’s first, allowing them to personalize the physical product on mass and live streamed for the world to see is an example of the bravery brand’s must adopt to tell stories in today’s landscape.”
Oreo will release 2,000 ‘Oreo Yo’Self’ cookies for Aussies to create at www.oreoyoself.com.au. At the time of writing there are about 700 left so get on it.
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