Oreo has partnered with its agency FCB Jakarta, to create a pair of spots to celebrate the 2020 Lunar New Year in South East Asia.
The first film, for the Vietnamese Lunar New Year Tết, features the new Oreo gift box and the accompanying Oreo music sheet. When consumers scan it withy a smartphone with a cookie placed on the sheet, it plays a set of popular Vietnamese tunes.
In this, a granny and her granddaughter save the day, and the Tết family dinner, from the grip of hi-tech digital devices with the help of Oreo and a low-tech traditional percussive instrument. The two generations playfully jam together and play a popular tune to bring their family closer, and get them off their devices.
The second film, for the Chinese Lunar New Year, launches the new Oreo Red Velvet variant of the cookie. This plays well with the season considering how auspicious and relevant the color red is to Chinese New Year, and Chinese culture.
The campaign was created by FCB Jakarta, and produced in Malaysia by Directors Think Tank.
Agency: FCB Jakarta
Managing Director: Sony Nichani Executive Creative Director: Ravi Shanker Creative Director: Swapnil Kambli
Art director: Anastasia
Account Director: Roma Das
Account Manager: Winda Fitriyanni Agency Producer: Yuni Pratomo
Company – Directors Think Tank Director – Kiran Koshy Executive Producer – Pat Singh Producer – Emylee Kumar
DOP – Julian Oh
AD – Heng Deshen Editor – Dave Singh Music – 2AM, KL
Mix – KK, 2AM
Finish – VHQ, KL Colorist – Nash, VHQ Online – June, VHQ
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