Optus has rolled out its first campaign with 72andSunny which includes a very fun one-minute spot that encourages Australians to ‘Get Splashy’. Optus appointed 72andSunny in March, with the telco confirming it was working on a “number of projects” with the agency – which is currently expanding its footprint in APAC.
As a partner of Swimming Australia, the Optus campaign aims to inspire younger generations to swim and engage in the sport.
As part of the campaign, Optus has launched an inflatable lilo race that will pit Australians against celebrities at the Commonwealth Games, called ‘The Splashies’.
“What really inspired us about this first brief with Optus was the chance to create a cultural statement about the brand, and its role in swimming in this country,” 72andSunny Sydney executive creative director Johnny Tan says.
Screened live on Seven, competitors in ‘The Splashies’ final include Home and Away actress Ada Nicodemou, former AFL forward Barry Hall, Dual International Rugby Union and Rugby League winger Lote Tuqiri, and Olympic freestyler Melanie Schlanger.
Optus inking a deal with 72andSunny is of note -as the company halved the number of agencies it works with as it shifts more capabilities in-house.