Optus has returned with another latest installment of its 5G campaign from creative studio Bear Meets Eagle on Fire and director Andreas Nilsson.
The film follows on from the recent launch of 5Grannies, 5Guitarists, and 5Geniuses. This time bringing together 5Game Characters, from different gaming genres, to explain the benefit of 5G bandwidth.
“This is my personal favorite,” said Melissa Hopkins, head of marketing, Optus. “A thoroughly enjoyable ad, that’s had an incredible amount of craft and love applied. The finish on this execution is second to none, as an industry we should be incredibly proud of the talent we have here in Australia.”
“This was a fun one,” said Jay Hawkins, post supervisor, Alt.VFX. “We knew we had to convey these as video game characters and not just something plucked out of a cartoon, so we played on styles from different genres and eras of games to allow for a quick read”, “Shooting with proxy ‘human’ talent on set allowed us for real-world interaction and a great base for us to bed our game characters into reality.”
Credits
Client: Optus
Creative Studio: Bear Meets Eagle on Fire
Production Company: Revolver/Will O’Rourke
Director: Andreas Nilsson
Managing Director/ EP: Michael Ritchie
Executive Producer: Pip Smart
Producer: Caroline Kruck
DOP: Stefan Duscio
Production Designer: Michael Iacono
Editor: Peter Sciberras
Edit House: ARC EDIT
Editorial EP: Joseph Perkins
Editorial Producer: Olivia Carolan
Visual Effects and Animation: Alt.vfx
Post Supervisor: Jay Hawkins
Post Producer: Tyrone Estephan
Colour: Ben Eagleton
Sound & Music: Rumble Studios
Photographer: Julian Wolkenstein
Production: Photoplay Photography
Executive Producer: Alison Lydiard
Producer: Ross Colebatch
Retouching: Cream Electric Art
