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    Oppo Taps Diverse Creative Teams for 10 Animated Films in Campaign for China

    By Harold Henry - Oct 17, 2019
    Oppo Taps Diverse Creative Teams for 10 Animated Films in Campaign for China

    Oppo has partnered with Mother Shanghai for a campaign for China to launch the Reno2. The campaign features a series of 10 animated films directed by several different creative teams.

    “We had a simple message to convey – the Reno2 is coming,” said Mother Shanghai joint executive creative directors Winson and Wanshi.

    “So we decided to work with a variety of artists, illustrators, and directors to creatively bring that to life in a collection of entertaining shorts.”

     
     

    According to a release the campaign, which was produced by Nexus Studios, “creates a slightly leftfield creative feel, enabling cut through in the cluttered Chinese market.”

    Wrestler

     
     

    Directed by Sam Southward: “Our story is all about high energy, weight and impact, anticipating the arrival and excitement of the Reno2,” said Southward. I felt that digital stop motion with an organic and tactile feel would be great to create a colorful, fast-paced and memorable animation.”

    Birdsnest

    Director Laurie Rowan said: “The design considerations in Birdnest centered around expressing a lot in a short amount of time. I wanted to set the scenario and have the characters go through a range of emotions before the final reveal. For this reason, I paired the characters down to what would be bare minimum to make them recognisable as birds and put all the emphasis on their eyes as an expressive tool. The see-sawing nest felt like a good comedic tool, that was fast and volatile enough to establish itself as a concept in the time we had available.”

    Cat

    Director Jack Cunningham’:  “It was an absolute treat to collaborate with Andy Gent’s Arch Model Studios again on a charming & expertly made cat hand puppet. The ident stokes up a nostalgic Muppets vibe, art directed to feel reminiscent of the taxidermy exhibits seen at the Natural History Museum. ‘The House Cat’ viewed in its favourite natural habitat, the living room sofa”

    Scientist

    Another film from Jack Cunningham, who says “Scientist is a 3D, 1970s sci fi trip down into the depths of a secret lab, doing very secret things. The ident is made up of completely CG imagery, however each texture and surface has been painstakingly referenced from real air-fix models and 3D printed sculptures. This all helps ground the spot with a tactile, stop motion aesthetic.”

    Ice Cream

    Felix Massie: “I wanted to make the day look as wonderful and hot as possible, so we have bright colours and lots of glow. It’s a beautiful day… and so that means, should something terrible happen to the ice creams in this spot, it’s all the funnier. Fortunately, we had a heatwave at the beginning of the project so we could go out and film a genuinely melt-inducing day and then get some ice creams to inspire the look for the commercial to make sure it’s perfectly accurate. I may have had more than one just to make sure!”

    Creatures

    Jarrod Prince: “My spot for Reno2 is influenced by Miyazaki films and 90s nostalgia. I wanted the aesthetic to feel like Spirited Away meets Twin Peaks.”

    Karate

    Michael Shiao: “‘Karate’ is a whimsical and comedic take on the ubiquitous concrete breaking demonstrations by martial artists. It’s a “what if the concrete didn’t break?” scenario that flips expectations on its head (excuse the pun). The art style is cemented (I can go at this all day) in strong graphical shapes as well as drawing on tropes from Japanese anime. The eastern influences extend through to the score, with its Kabuki undertones adding to the exaggerated theatrics of the piece.”

    K9

    Robertino Zambrano: “Sausages are a metaphor for our deepest regrets – no matter how deep you bury them, there’s always that gumshoe that will dig it up. I wanted to create an aesthetic which felt like a genre mashup where hardboiled noir gets crossed with a retro sci-fi cybernetic organism, depicted in a graphic novel sensibility. I played with a dynamic stippling technique to use as minimal amount of tonal values as possible, and focused on having fun playing with light and shadow shapes to raise the tension in the scene.”

    Security

    Haein Kim & Paul Rhodes are partners in crime: “Our style is simple, fun and funny. Hopefully it’s evident in this little piece.”

    Hair

    Greg Sharp: “This style is digital stop-motion cut out. Stop-motion is the oldest style of animation.”

    Credits

    CLIENT: Oppo

    CAMPAIGN: Reno 2

    AGENCY: Mother Shanghai

    CREATIVE: Mother Shanghai

    STRATEGY: Mother Shanghai

    PRODUCTION COMPANY: Nexus Studios

    ECD / CO-FOUNDER: Chris O’Reilly

    PRODUCER: Rebecca Archer

    EXECUTIVE PRODUCER: Tracey Cooper

    PRODUCTION MANAGER: Derek Walsh

    EDITOR: Dave Slade

    EDITOR: Thomas Heleta

    PRODUCTION COMPANY: Mighty Nice

    SENIOR PRODUCER: Tina Braham

    JUNIOR PRODUCER: Diana Angelius

    HEAD OF STUDIO: Jeremy Howdin

    WRESTLERS CREDITS

    DIRECTOR: Sam Southward

    CG LEAD: Andy Spence

    3D GENERALIST: Dorianne Fibleuil

    ANIMATOR: Natalie Ni Chleirigh

    COMPOSITOR: German Diez

    COMPOSITOR: Mathieu Chaillot

    RIGGER: Lea Georges

    3D GENERALIST: Will Fullager

    2D ANIMATOR: Malo Douchet

    CAT CREDITS

    DIRECTOR: Jack Cunningham

    DIRECTOR OF PHOTOGRAPHY: Ian Forbes

    PUPPETEER: Matt Lloyd

    FABRICATOR: Andy Gent

    MODEL MAKER: Sofia Serrano

    MODEL MAKER: Ciara Mclean

    MODEL MAKER: Jade Gerrard

    MODEL MAKER: Josie Corben

    SCULPTOR: Christy Matta

    SCULPTOR: Stefano Cordioli

    SCULPTOR: Jim Elphick

    COMPOSITOR: German Diez

    KEY GRIP: Thomas Heleta

    HAND MODEL: Nicolas Ménard

    HAND MODEL: George Cunningham

    HAND MODEL: Keaton Dekker

    RUNNER: Orchid Vishkaiy

    SCIENTIST CREDITS

    DIRECTOR: Jack Cunningham

    ART DIRECTOR: Callum Strachan

    CREATIVE SUPERVISOR: Nicolas Ménard

    CG LEAD: Andy Spence

    3D GENERALIST: Dorianne Fibleuil

    COMPOSITOR: Link Lee

    COMPOSITOR: German Diez

    ANIMATOR: Joffrey Zeitouni

    RIGGER: Lea Georges

    ICE CREAM CREDITS

    DIRECTOR: Felix Massie

    ANIMATOR: Felix Massie

    ANIMATOR: Sim Marriott

    COMPOSITOR: Jesse Richards

    CREATURES CREDITS

    DIRECTOR: Jarrod Prince

    DESIGN: Jarrod Prince

    ANIMATOR: Jarrod Prince

    ANIMATOR: Andrew Onorato

    ANIMATOR: Maeve Baker

    COMPOSITOR: Chris Angelius

    KARATE CREDITS

    DIRECTOR: Michael Shiao Chen

    DESIGN: Michael Shiao Chen

    ANIMATOR: Michael Shiao Chen

    COMPOSITOR: Chris Angelius

    K9 CREDITS

    DIRECTOR & ALL ART: Robertino Zambrano

    SECURITY CREDITS

    DIRECTOR & ALL ART: Haein Kim & Paul Rhodes

    HAIR CREDITS

    DIRECTOR & ALL ART: Greg Sharp

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