Smartphone brand OPPO has launched a new ad spot aimed at brand-building in Europe, highlighting its work with FC Barcelona. The campaign highlights the company’s continued market expansion, having added Germany, Portugal, Belgium, and Romania to its European portfolio as of last month.
This campaign additionally builds on a five-year partnership with the squad, which is the longest-running cooperation between a Chinese brand and a European football club.
The 30-second spot takes viewers into a young fan’s world as she dribbles her way to victory, casting off naysayers and self-doubt as she prepares to join a men’s match. Splicing action shots with those of Barҫa players, we come to see that we’re viewing the celebratory shoulder raise not from the stands, but by watching the action virtually through the Find X2.
“While current market conditions and cancellation of live events have taken a toll on the global sports sponsorship market, OPPO’s recommitment to our long-standing alliance with FC Barcelona is a signal of our brand’s momentum in the region broadly, and importantly, our encouragement of fans to pursue their dreams despite the unknowns,” said William Liu, OPPO Vice President, Global Marketing.
The social series kicked off in June with a Facebook, Twitter, and Instagram Story blitz cheering on the club with #CheerforBarҫa. Selected fan messages were displayed on Camp Nou’s LED signboards to encourage the players during the restart of the La Liga season played behind closed doors. The campaign then shifts to echo the ad video, encouraging fans to tackle their own dreams and ambitions with the spirit of #GoForIt, regardless of the barriers they may encounter.
Fans can also watch a Q&A with the football squad’s defenders Gerard Piqué, Nélson Semedo, Clément Lenglet and forwards Luis Suarez and Martin Braithwaite – where the players shared their thoughts about the journey and answered questions collected by Barça and OPPO from fans.