A large set of Indian smartphone buyers rely on local retailers for personalized information and the demonstration of products. With the shift in consumer behavior redirecting their footfall from brick-and-mortar stores to online ones, a trusted source of face-to-face information was lost for many.
To leverage this shift in consumer behavior, Oppo and AutumnGrey recreated this essential experience to help consumers make an informed choice about their next smartphone – by creating a new-age social commerce trend with India’s first Live Sale for Oppo Reno6 5G, a special 2-part shoppable livestream event.
“Commerce in any form is the next milestone in Digital,” said Anusha Shetty, Chairperson & Group CEO, Grey Group India. “Being on this journey with our clients is fulfilling on many levels. In this specific case, integrating storytelling with performance is the highlight where on one side we are able to continue to entertain and on the other side seamlessly demo the phone and sell. We are delighted to work with Oppo on this campaign.”
Credible names from the world of technology and content creation were brought on board to ensure the Live Sale stayed high on the entertainment quotient while delivering live product experiences, exclusive limited period offers, and real-time giveaways.
“As the differences between smartphones have continued to grow smaller, it’s become important for consumers to see the device in action,” said Salil Shahane, Senior Creative Director at AutumnGrey Delhi, the digital agency for Oppo India. “The Live Sale was conceptualized with the aim of aligning tangible business benefit to a creative solution by pioneering a new format of social commerce, keeping audiences entertained while showcasing the product’s superiority in trusted hands.”
The first stream of Oppo Reno6 5G Live Sale hosted by Shibani Dandekar and guest starring the ultimate tech guru Rajiv Makhni was broadcast on Flipkart and all Oppo social media channels on 27th July at 12PM with a repeat broadcast at 6PM (IST).
For the second stream in the Live Sale series, stand-up comedian and content creator Kenny Sebastian will take the stage with Shibani on 28th July at 12PM (IST) with a repeat broadcast at 6PM (IST).
“Consumers today are looking for superior imaging capability, stunning design, powerful performance, and an unparalleled experience,” said a spokesperson from Oppo. “To cater to these demands, we launched our most awaited Reno6 series in India – crafted and designed with passion. Oppo Reno6 5G is truly an all-rounder smartphone of the future! Taking the whole experience a notch ahead, we conceptualized the idea of live streaming and are really excited to bring Oppo Reno6 5G a step closer to the consumers.”
To further enhance the buyer experience during the Live Sale days, Oppo has also introduced limited-time offers on the purchase of Oppo Reno6 5G along with real-time contests and giveaways on their social media channels.
Client Name: Oppo Mobile India
Chief Marketing Officer: Damyant Khanoria
Digital Head: Kumar Awanish
Client Team: Amit Midha, Tushar Pal
Creative Agency: AutumnGrey Delhi
Chairman & Group Chief Executive Officer: Anusha Shetty
MD & Chief Creative Officer: Sandipan Bhattacharyya
Chief Operating Officer: Ketan Desai
Associate Vice President: Sandhya Gurung
Senior Creative Director: Salil Shahane
Agency Team (Servicing): Kamakshi Jain, Nirmal Nair, Karan Venkatesh, Raawi Agrawal, Neha Rathore
Agency Team (Creative): Akshita Bhalla, Nishant Sethi, Mandvi Varma, Munmun Mohatta, Anamika Thakur, Sadhika Suneja, Muskan Arora, Rahul Batra, Jayshree Jain
Production Partner: OML India