Smart device company OPPO has appointed Allison Worldwide as its public relations and influencer partner and Assembly as its media partner in Singapore, following a competitive pitch, according to an announcement from Stagwell.
Operating within Stagwell’s integrated model, the agencies will deliver a combined program that includes earned influence and data-driven media. The objective is to launch culturally relevant campaigns that deliver measurable outcomes.
Allison Worldwide will oversee PR strategy, executive positioning, and content development. Assembly will handle media planning and activation across Singapore’s key channels, focusing on optimizing media investments to support OPPO’s commercial goals and boost sales conversions.
The agencies will function as one integrated team to align planning, measurement, and optimization efforts across the full marketing funnel—from awareness to conversion.
Kelvyn Foo, General Manager & Regional Growth Lead, APAC at Allison Worldwide, alongside Sharon Soh, Managing Director, Southeast Asia at Assembly, will lead the OPPO account.
Assembly will apply its STAGE AI Experience Engine and Brand Performance Planning model to optimize media investment and drive conversion across Singapore’s priority channels. Allison Worldwide will tap established media and creator relationships and B2C tech storytelling expertise to sustain momentum beyond launch moments.
“The Stagwell team has delivered localized marketing solutions that are highly aligned with OPPO’s global marketing strategy,” said Dylan Yu, OPPO Singapore marketing director..
“We are inspired by the depth of their local capabilities, from content development and resource integration to public relations and media execution. We look forward to building a strong partnership and co-creating meaningful and impactful marketing campaigns moving forward.
Margaret Key, Stagwell Executive Director, Asia Pacific. “We’re proud to support OPPO’s next chapter in Singapore. Our team looks forward to amplifying the brand’s bedrock of consumer trust and deepening consumer preference, and further connecting with OPPO’s performance-driven audience through culturally relevant, outcome driven- marketing.”
