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    Operation Smile Releases Touching ‘A Road to a Smile’ Short Film Directed by Thanonchai Sornsriwichai

    ‘A Road to a Smile’ shares the untold story of Bom, a man born with a cleft lip who has been through seven operations.

    By Katerin Pantaleon - Oct 23, 2020
    Operation Smile Releases Touching ‘A Road to a Smile’ Short Film Directed by Thanonchai Sornsriwichai

    BBDO Bangkok has worked with well-known Thai Director Thanonchai Sornsriwichai to bring their film to life for the non-profit charity, Operation Smile called ‘A Road to a Smile’ in recognition of world smile month.

    ‘A Road to a Smile’ shares the untold story of Bom, a man born with a cleft lip who has been through seven operations. He was born without a smile and agreed to share his ‘road-to-a-smile’ journey with the world and asked viewers to donate towards a long waiting list of people with cleft lips who wish to have surgery.

    Every 3 minutes a child is born with a cleft deformity. Ranging from a small gap in their upper lip to a split in the mouth’s palate. These deformities can cause significant health problems, including stunted growth and development, ear infections and impaired hearing, slowed speech development, and feeding difficulties. In addition, social stigmas towards those with clefts leave emotional scars that are not easily forgotten. So for a child’s mental and physical health, it’s important to correct a cleft with surgery while they’re young.

    To address this, BBDO Bangkok partnered with Operation Smile Thailand, the international, non-profit charity organization, to raise awareness and funds to provide safe, life-saving facial surgeries to underprivileged children and young adults across the nation at no cost. The charity strives to give them a smile because it can give them a true chance in life.

    Credits

    Clients:
    Operation Smile Thailand

    Advertising Agency:
    BBDO Bangkok

    Production House:
    Phenomena Director: Thanonchai Sornsriwichai

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