oOh!media has announced an extension of its large format digital position in Sydney with the signing of a long-term agreement with EiMedia to represent its 17 digital billboards.
The company said the move will significantly bolster its large format inventory in the country’s biggest media market, adding that “the sites are all positioned on major roads and motorways, providing valuable coverage on key routes.”
“This long-term agreement with EiMedia aligns with oOh!’s ongoing strategy to grow our unique digital network around Australia, especially across key metro markets,” said Robbie Dery, Chief Commercial Operating Officer, oOh!
“The addition of these 17 large-format digital billboards on key roads offers our advertising partners even more ways to connect high-value audiences at scale to make their brands unmissable. The location of these particular assets also integrates with and complements oOh!’s existing network to drive attention from new consumers not previously served by our network.”
oOh! will begin sales representation for the 17 large format digital billboards from 1 February.
The news comes the announcement earlier this month of the signing of new advertisers, including Nine Entertainment to deliver highlights of this year’s Australian Open to Out of Home audiences across Australia.
oOh! additionally announced a content agreement with Tennis Australia at its Outfront in October to provide real-time scores, video highlights, and fan moments from Australian Open 2023.