Image by Edward Jenner via Pexels
Online video streaming has become the go-to method for Singaporeans with new research from Limelight Networks finding the average watch time clocking in at 8 hours, 42 minutes per week on average. That’s nearly an hour higher than the global average of 7 hours, 55 minutes per week.
With most consumers staying at home during the pandemic, video viewing in Singapore increased by 14 percent in the past year. This is according to the “State of Online Video 2020,” a report commissioned by Limelight Networks, to understand consumer perceptions and behaviors around online video.
The report is based on responses from 5,000 consumers in France, Germany, India, Indonesia, Italy, Japan, Singapore, South Korea, the United Kingdom, and the United States, ages 18 and older, who watch one hour or more of online video content each week.
The U.S. had the highest level of traditional broadcast television viewing at 8 hours and 55 minutes per week. Singapore had the highest rate of online viewers who do not watch traditional broadcast television at 18 percent.
“Online video demand has clearly accelerated in Singapore this year, especially with so many people turning to video for entertainment, information, and communication as they spend more time at home due to COVID-19,” said Edwin Koh, Director of Southeast Asia at Limelight Networks.
“Our research shows that with the rise in viewers and subscriptions, it is critical that content providers have the right combination of the content consumers want, the infrastructure to scale to meet demand and technology to give them the best possible viewing experiences.”
You can read more from the report’s findings here.
We never share your info, we only share ours.