As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30” – a special feature that focuses on up-and-coming talent in the ad world, one person at a time.
This week we feature Rohan Kapoor, 29-year-old Country, and Client Partner Lead at HTTPOOL Myanmar Facebook ASP. Rohan told us that his getting into the marketing world was not something that one would expect.
“I come from a family of sailors, so as a kid, I had no connections with the marketing or advertising industry at all, but, as they say, you end up where you belong one way or the other.”
Name: Rohan Kapoor
Agency: Httpool Myanmar
Position: Country and Client Partner Lead HTTPOOL Myanmar Facebook ASP
Current Location: Myanmar
Education: Bangalore University, Bachelors in Business Management Specialised in Marketing, Graduated in 2011
I come from a family of sailors, so as a kid, I had no connections with the marketing or advertising industry at all, but, as they say, you end up where you belong one way or the other!
I was in my second year of college in Bangalore, and during our annual break, I was looking for reasons not to go back home (My mum will kill me for this!) since all my friends were in Bangalore. A college senior was working for Ogilvy at the time, and he asked me to come in for an interview as a part of their creative internship program. And that’s how I got into advertising. I loved it so much that I chose marketing as a specialization and did another internship in my third year with Lowe Lintas, and right after I graduated, I joined Wunderman Thompson, which was then JWT Delhi.
Life brings different opportunities your way at different times, and different times require different mantras to make the most out of those opportunities. So, I don’t think I have one mantra.
But my humble experience in life over the years and across varied geographies tells me that everything happens for a reason, so don’t be overtly calculative about everything and to give a chance as well!
I think my most significant source of inspiration comes from looking at how quickly people adapt to change. One can draw so much inspiration these days by observing people from all walks of life and businesses (big and small) finding new ways to overcome the challenges they face today. The other source of inspiration I draw is from people who ask, “why not?” We’re in the communications business, and I think “why not?” is one of the most critical questions that we frequently need to ask ourselves.
Advertising is a demand generation platform. I love being involved in doing work that makes people buy into products or services because it helps them in some way or the other, making their lives convenient or better. I love advertising, media, and tech in general. I mean, you won’t be in it if you don’t love the rush of it!
But in particular, I think here; I am totally in line with what Httpool stands for, which is Accelerating Growth on all fronts. I think this applies to me both on a personal and a professional front. Httpool began its operation in Myanmar just this year, and having the responsibility to help grow the business in Myanmar from its early stages is what I love. Especially, when you’re working with some of the smartest bunch of people you can learn from each day. Plus, you’re anyway pumped every day when you’re allowed to represent arguably the largest social media platform globally and most certainly the largest social media platform in Myanmar, Facebook, as its Authorized Sales Partner.
I had an opportunity to do something similar a couple of years back when Havas wanted to launch its digital agency, Socialyse, in Cambodia. I was appointed as the Co-Head to start and grow the operations. I loved that too!
In the region that I work in, barring the top advertisers, the reluctance of trying digital solutions is something that I’m not so crazy about. The entire mystification that comes with trying digital solutions and all the pre-determined blocks, like the perception that it only caters to the young, it is solely for tech-savvy people, or it’s only for big businesses. However, times have witnessed behavior change like never before; the offline world became online, bricks turned to clicks and helped so many SMEs scale their operations, making their products and services available to so many people worldwide. It’s no longer about the age or investment or ability; it’s only about the willingness to explore.
I’ve been lucky to be involved in quite a few memorable campaigns for some of the most prominent brands globally, regionally, and locally but I guess something that sticks to mind is the something we did for Caltex Cambodia when I was working with Havas Riverorchid.
It sticks out because we managed to take something so technical and so unrelatable and turned it into something so engaging using the power of social media.
Instead of going the traditional route, we capitalized on the exponentially growing internet population. We developed a digital content piece for Cambodia and hired a celebrity, Preap Sovath, for it.
The team filmed Preap covertly while he was dressed up in the Caltex uniform. He refueled a very surprised and excited customer base’s cars and bikes and told them about the latest additive in the fuel while engaging with them. The team released the video through one of the most famous publishers in Cambodia, and it soon gained extreme popularity as Cambodia’s first-ever digital content to go VIRAL!
The following results were recorded: A total of close to 2.5 million combined views across MyTV, SABAY, and YouTube, while the total Facebook audience was 3.8 million people.
It went on to win several accolades, such as Dragons of Asia and MMA GLOBES.
I think full commitment comes when one burns all other bridges. I’ve asked myself the same question multiple times throughout my time in the industry, and I honestly believe I wouldn’t have been so in love with what I do in any other field!
However, if at all, and that’s a HUGE if, I was to choose another career option, I probably would join the merchant navy and follow the family tradition.
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