One Under 30: Young Marketer Spotlight – Rob Kay

Highlighting young talent in the ad world
— one person at a time.

As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30” – a special feature that focuses on up-and-coming talent in the ad world, one person at a time.

This week we highlight Rob Kay, Senior Director, Customer Success for the APAC region at Integral Ad Science.

Rob is someone who likes a challenge. He believes in taking risks professionally as the possibility of failure should only serve as a motivating factor. It’s no surprise that Elon Musk is an inspiration for him.


“Time after time, he seems to always challenge himself with solving the world’s greatest problems through innovation and approaching things with incredible optimism — for me, this type of behavior is infectious,” said Kay.

The Basics

Name: Rob Kay
Age: 30
Agency: Integral Ad Science
Position: Senior Director, Customer Success – APAC
Hometown: Auckland, New Zealand
Current Location: Singapore
Education: Auckland University of Technology, Bachelor of Business, 2012

Seven Questions

How did you get your first break in the industry?

Before finishing my degree in Auckland, I was lucky enough to be selected to join a graduate program with the VivaKi search hub to learn the ropes in the world of SEM, working with some of the most talented people in search across Australia and New Zealand.


What is your personal mantra?

Be comfortable being uncomfortable. If there are two things the years of martial arts (Brazilian Jiu-Jitsu & Karate) training has taught me, it’s:
1) Take risks, the possibility of failure should motivate you to succeed.
2) The degree of satisfaction from success is directly proportional to how much skin you have in the game.

From what person, place or thing have you drawn your greatest creative inspiration?

At the time of writing this interview, it’s Elon Musk for sure. He’s quite the visionary who’s built a movement around Electric Vehicles with Tesla, is working on making Mars a regular holiday destination for every average Joe with SpaceX and helping improve communication/movement of individuals who suffer from paralysis via Neurolink.

The reason why Elon is such a creative inspiration to me is ‘consistency’. Time after time, he seems to always challenge himself with solving the world’s greatest problems through innovation and approaching things with incredible optimism — for me, this type of behavior is infectious. How can one not be inspired by that, eh?

What do you love about the job?

Most favorite thing about my job is working with an extremely smart, dedicated, and passionate group of people every day, joining together to fight the good fight.

What about your job are you not so crazy about?

Being in a regional role that is headquartered in the US means many late nights on calls to collaborate and provide an APAC lens to global business initiatives and projects. The late nights mean some sacrifice but long hours become worth it when it contributes to building a product & service that is truly global.

What is some work you’ve done that you’re most proud of?

Being able to work with some brilliant minds and all-around good people on the 4-part IAB Programmatic Mythbuster series that debunked common programmatic misconceptions was a real pleasure last year.

I’m super proud of the work that went into it and the articles produced.

It’s always safer to buy directly from publishers
Transparency drives publisher yield down
Transparency is a client issue
Fee transparency

If you had to choose another career what would it be?

I’ve come to realize my greatest passion is building, nurturing, and seeing things blossom, be that awesome products/services or high-performing teams.

I’m not sure what a different career would look like but I’m very sure it’ll include team building and would center around being ‘all in’ on a project and seeing it through.


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