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    One Under 30: Young Marketer Spotlight – Preathvee Asohan

    Highlighting young talent in the ad world - one person at a time.

    By Sam Roth - Apr 5, 2021
    One Under 30: Young Marketer Spotlight – Preathvee Asohan

    As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30” – a special feature that focuses on up-and-coming talent in the ad world, one person at a time.

    This week we highlight Preathvee Asohan, a Client Solutions Manager at Httpool Malaysia.

    When discussing what keeps her going and what mantra she lives by, Preathvee said that she learned a lot at a young age but throughout it all, she needed to “just keep swimming.” Despite the ups and downs or highs and lows, life goes on.

     
     

    The Basics

    Name: Preathvee Asohan
    Age: 23
    Agency: Httpool Malaysia
    Position: Client Solutions Manager
    Hometown: Ipoh, Perak
    Current Location: Subang, Selangor
    Education: Currently pursuing a degree in Psychology, Segi College Subang Jaya


    Seven Questions

    How did you get your first break in the industry?

    I had been working at the age of 19 for a Hong Kong-based NGO for about 14 months when I stumbled upon a post on LinkedIn that Meera Muhunthan, our Managing Director posted in search of sales and marketing interns.

    I sent in my resume, got interviewed that week, and the following week I was in Httpool just days before I turned 21 as an Account Executive. 3 months later, I was promoted to a Client partner and became a Client Solutions Manager in January 2021

     
     

    What is your personal mantra?

    I am fortunate that I learned a lot of life lessons at a very young age and am still learning, hence, I have many personal mantras. But if I had to pick one, it would be “Just keep swimming”. Life will throw you ups and downs but life goes on.

    From what person, place or thing have you drawn your greatest creative inspiration?

    My dad. He has always been someone that thinks outside of the box and comes up with the greatest creative ideations. Despite being in different fields, there are some ideas that I have stolen from him for my briefs.

    What do you love about the job?

    My team. Of course, I wouldn’t be here if it wasn’t for the opportunities given by the people I work with and although it’s just 2 years it feels like I have learned 5 years’ worth of knowledge in this fast pace industry with inspiring leaders. No matter how stressful work gets with the deadlines, last-minute briefs to work on, cracking heads on strategies, reporting, etc., we make sure we work smart and play hard.

    Our team is totally in line with what Httpool stands for, which is Accelerating Growth on all fronts. I think this applies to me both on a personal and a professional front. The exposure Httpool has given me has shaped me holistically.

    What about your job are you not so crazy about?

    The inability to shut down from work. Advertising is not your usual 9-5, but even when I’m not working I somehow find myself thinking about ideas for that latest brief, how can we onboard other brands on Twitter, what can be done for that agency’s workshop, etc.

    My team always complains about me being a workaholic. They stop me from working late nights. Hopefully, I learn to switch off after work soon.

    What is some work you’ve done that you’re most proud of?

    Two of the campaigns that I had worked on were nominated for Best of Tweets 2020 and won for the categories of Best campaign for driving positive change in society.

    Libresse Malaysia launched the “Know Your V” campaign to create awareness and educate women on their V-zone. The brand found that many women have very little understanding of their V-zone area due to the negative cultural pressure, unnecessary shaming, and general uncertainty surrounding the sensitivity of the subject.

    In a Promoted Video, the campaign encouraged Malaysians not to shy away from these topics that are considered “taboos”, inherently normalizing the conversation about what’s important to women, inspiring everyone to be comfortable with their body.

    Best Connection to Culture. To celebrate Malaysia’s independence day, Axiata remembered Tunku Abdul Rahman (Malaysia’s Father of Independence) with the #TrueStoriesofTunku campaign.

    Axiata leveraged on Twitter’s takeover product Promoted Trend and First View which sparked conversations surrounding the hashtags #TrueStoriesofTunku & #LegasiTunku. The brand’s emotional video spoke to the hearts of Malaysians as people took to Twitter to share their feelings and hopes for the nation.

    The campaign helped Axiata connect with a passionate, leaned-in audience on Malaysia’s Independence Day.

     

    If you had to choose another career what would it be?

    I would fall back to my true passion, Psychology, and further deep dive into criminology as I love to conduct research to evaluate social behaviors, and analyze deviant behaviors prevalent in society. I know, an extreme difference from what I currently do!

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