As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30” – a special feature that focuses on up-and-coming talent in the ad world, one person at a time
This week we feature Surajit Majhi, the 26-year old Founder and CEO of Kolkata-based creative studio Graphixstory.
Speaking as to what he loves most about his job leading a company at such a young age Majhi told us: “Not knowing everything has always been a boon to me which helps me to evolve as a better person.”
● Name: Surajit Majhi
● Age: 26
● Agency: Graphixstory
● Position: Founder, CEO
● Hometown: Kolkata, India
● Current Location: Kolkata & Bangalore
● Education: Maulana Abul Kalam Azad University of Technology, West Bengal B.Tech, 2017
“The best time to start is when you are not ready”- for me, it was not planned and it just happened. I put my step into creative entrepreneurship in the field of advertising when I was still in college with no prior experience or knowledge about the industry. Storytelling has never failed to attract me since my childhood and I used to read a lot of successful campaign case studies during my college days which has actually fueled my entrepreneurial debut in this field. After incorporation of the very first project we did for a Kolkata based omni-transport platform called “TYGR” in the format of animated storytelling, there was no looking back. From thereafter, a lot of national & international projects landed in our kitty in the very same year & the journey continues since then.
I always value leading a healthy lifestyle backed by knowledge and activities. I always try to organize my early morning hours with mindfulness activities like meditation, morning walk, cycling, or reading books, followed by a cup of energetic Darjeeling tea which actually sets my tune for the rest of the day.
Also when something doesn’t work well for me I try to go back to the basics and start again from zero. It has always helped me to overcome the perils that have appeared on my journey.
Nature has always been the greatest source of creative inspiration for me. I generally love to observe a lot of nature’s movements, may it be a butterfly flying, or clouds gazing over the valleys or even as fierce as a leopard chasing a deer. Anything that is aesthetically pleasing attracts me quickly.
I often try to connect science with nature’s movements. Just as when I learned the way a leopard’s body is optimized for speed I was mesmerized and it quickly reminded me of the mechanism of Formula one racing cars. Similarly, if one studies how a whale moves under the sea, he will easily learn the mechanism of a submarine. Do you find the similarity of the shape of both too? Another such set could be a hawk and a fighter jet. Interesting, isn’t it?
Have you ever wondered if aesthetics and chaos can co-exist? The jungle can be a great example.
The everyday challenges. It has always opened the doors to learn & unlearn a few things simultaneously. Not knowing everything has always been a boon to me which helps me to evolve as a better person every day. Every new project brings new challenges for me. It’s like starting from scratch even though your last innings was a massive success.
When you are the CEO of an emerging startup you are the Chief Everything Officer actually. But I think accounting and HR activities are not my things.
Mogum’s day out-Tygr’s explainer video. Well, this was our very first commercial project after we relaunched Graphixstory. This was an acid test for us as we all were self-learned designers and animators and were never tested with commercials. But fortunately, we were able to pull off this project with great success. The project got featured on Behance and received two international awards in the marketing and communication category.
Somewhere I had read that “ A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away”. This was one such project for us.
Travel blogger – This is because ‘the way of living’ of different countries inspires me a lot. There is so much to learn from every corner of it. Every city or country has its own set of color palettes, patterns, and flavors which is very distinct. And if one delves deeper into a city it’s the people, their habits, architecture, costumes, food habits & culture, which makes it even more fascinating and exhilarates me and my overall well being.
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