As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30: Young Creative Spotlight”, a regular feature that focuses on up-and-coming talent in the ad world.
This week we feature Shreyas Karambelkar, Art Director at Publicis Ambience in Mumbai. He told us of his life in the industry: “I always feel that advertising is just not a job, it’s a different lifestyle. It’s very difficult to have a balanced life.”
Name: Shreyas Karambelkar
Agency: Publicis Ambience
Position: Art Director
Current Location: Mumbai
Education: L.S. Raheja School of Art, Bandra, Mumbai – Diploma in Applied Arts,
How did you get your first break in the industry?
The struggle was not really like how it is in the Indian film industry. After my graduation, our college principal forwarded my name to a few agencies for interviews. Soon after, I got a job in a digital agency as a designer.
What is your personal mantra?
There is so much to do, explore and learn that I feel doing one thing and making peace with it is just too little.
From what person, place, or thing have you drawn your greatest creative inspiration?
I don’t have a single source of inspiration. I draw inspiration from people, music surroundings, and a lot of other things. Travel inspires me the most.
What do you love about the job?
What I love about advertising is that it allows me to experiment and create new things every single day. It makes me explore things I never imagined. It pushes me to do better, to outdo myself every time.
What about your job are you not so crazy about?
I always feel that advertising is just not a job, it’s a different lifestyle. It’s very difficult to have a balanced life. The work culture and schedule is so exhausting that you rarely get time for all other things that you love. Sometimes you get saturated and burnt out, and a break is vitally important.
What is some work you’ve done that you’re most proud of?
I’m proud of my work on Lakmé, Brand Factory, and all the other brands. They’re fun brands to work on. From campaign work to projects like the Truebil guidelines, I got to work on a variety of projects.
Work for Bumble
Work for Honor
I’m proud that I created art for these diverse brands while sticking true to their identity and communication. That’s what I love – to be original and stay true to the idea.
If you had to choose another career what would it be?
Adventure sports, acting, musician or something else. It’s really hard to choose just one.
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