As part of an ongoing series highlighting young talent in the industry, Branding in Asia presents “One Under 30” – a special feature that focuses on up-and-coming talent in the ad world, one person at a time.
This week we talk to Pufah Nuntavisit, Account Manager at Wunderman Thompson Thailand
Over the course of our conversation, he talks about how he got his first break in the industry, what he loves about the work, what he doesn’t like about it, and more.
Name: Pufah Nuntavisit
Agency: Wunderman Thompson Thailand
Position: Account Manager
Hometown: Bangkok, Thailand
Current Location: Bangkok, Thailand
Education: Chulalongkorn University, Bachelor of Business and Administration, 2016
How did you get your first break in the industry?
During my senior year, I had the chance to intern at J. Walter Thompson Bangkok and witness the whole process of delivering quality campaigns and creative works.
After graduating, I was given the opportunity to join the team as a permanent member, and without hesitation, I became part of the advertising world up until today.
What is your personal mantra?
“Vision without execution is just a dream” – For me having a vision is one thing, but how to make it a reality is as important. This could be applied to work and in life, that we should not only focus on the result but how to get there is also crucial.
From what person, place or thing have you drawn your greatest creative inspiration?
I think that we could be inspired by all our surroundings, but my favorite part is a morning coffee routine that gives a sense of readiness both physically and mentally. A kick of caffeine and a quiet time to reflect on today’s agenda allows me to prepare and look ahead.
What do you love about the job?
Having the opportunity to work on multiple brands in various industries helps me to gain knowledge and experience across areas while being surrounded by teams that love the challenge and raising the bar for creativity.
What about your job are you not so crazy about?
Tight timeline and budget, which are the key factors that could determine the success of campaigns/projects. But in the end, our role is to find the best solution with the best creativity for clients.
What is some work you’ve done that you’re most proud of?
These are some of the work that I am very proud to be part of:
Thai Airways – Stay Home Miles Exchange: This was one of the most challenging, but also one of the most rewarding works that I have done. Flipping the Airlines’ mileage program, by rewarding those staying at home mileage to use when we all could travel again. Not only giving consumers hope during the pandemic, but how to make Thai Airways stay connected to their customers when planes are grounded.
Tinder – Friends with (other) Benefits: One of the first campaigns for Tinder in Thailand, set for changing the perception as an app for hooking up to a social app for matching with interest. The campaign was constructed based on the Gen Z behavior and insight, turning the stereotype hook-up words to trendy interests that are relevant to them.
Heineken Lao – Star Festive BBQ: This is a true example of when a global brand meets local insight. Through extensive research on Laotian insights, we elevated “Mu Kra Tah” or local grilled pork with a symbolic star-shaped pan designed for 5 persons’ consumption, each having their own “star” encouraging a responsible home consumption during the pandemic.
If you had to choose another career what would it be?
A sommelier, training my palate and fulfilling my interest in wine.