As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30: Young Marketer Spotlight”, a regular feature that focuses on up-and-coming talent in the ad world.
This week we feature 29-year-old Nisal de Silva, Associate Director – Digital and Business Director – Programmatic at Isobar in Colombo, Sri Lanka.
When asked about the work he is most proud of de Silva said it was an awareness campaign for Unicef focusing on the needs of children in terms of political importance.
“Usually, children are one aspect politicians don’t focus much during election campaigns and then plans they propose and promise vastly concentrate on the wellbeing of adults,” he told us, adding, “We felt like this campaign did a significant change in people’s minds in Sri Lanka about the issues faced by children and the need to address them.”
Name: Nisal de Silva
Organization: Isobar Sri Lanka
Position: Associate Director – Digital and Business Director – Programmatic
Hometown: Colombo, Sri Lanka
Current Location: Colombo, Sri Lanka
Education: Postgraduate Diploma in Digital Marketing at Digital Marketing Institute – Ireland
How did you get your first break in the industry?
A few years back, I was working at a local start-up focusing on their overall marketing activities and then randomly found a few articles on Google AdWords, and I got obsessed with it. From that point onwards, I work toward moving most of the marketing activities in the start-up to digital, and I think that was my first break into the industry.
What is your personal mantra?
“Be all in or get all out. There is no halfway.”
When you are working for something, I believe that you have to be all in to get the best results out of it. Otherwise, I’m not doing justice for my work, and I may not achieve what I could have.
So I always try to be all in when I’m working on something important to make sure the task is done at its best level.
What do you love about the job?
Working with various brands locally and globally, that helps to make a difference in the world and keeps me going and love what I do daily. When you are working on social and digital strategy in a global agency, your work is never monotonous. Every day when you come to work, you have something new to look at, something new to explorer and implement which makes your my daily work life interesting
What about your job are you not so crazy about?
Well, I think the least favorite thing about my job is trying to multitask at focusing on various tasks which sometimes challenging when you are trying to implement something complex.
Having said that, I believe this is a necessary and critical part of being a senior talent in agency life and trying my best to manage this situation at work.
What is some work you’ve done that you’re most proud of?
Last year’s campaign with Unicef is something I am proud of and honored to be a part of the team. During the presidential election of Sri Lanka, we launched a multi-platform campaign with Unicef Sri Lanka focusing on the wellbeing of the children and urging presidential candidates to tackle six challenges faced by six millions of Sri Lankan children.
Usually, children are one aspect politicians don’t focus much during election campaigns, and then plans they propose and promise vastly concentrate on the wellbeing of adults. We felt like this campaign did a significant change in people’s minds in Sri Lanka about the issues faced by children and the need to address them.
If you had to choose another career what would it be?
I think I’ll be focusing on game development If I was to choose a different career path. I have been an avid gamer throughout my life, and it has been a constant field that I had my interest in for the last decade.