As part of an ongoing series highlighting young talent in the industry, Branding in Asia brings you “One Under 30: Young Creative Spotlight”, a feature focusing on up-and-coming individuals in the ad world.
This week we feature Jaeeun ‘Jenny’ Lee. She’s a Seoul-based Experience UX Designer with Vinyl-I (Grey).
Name: Jaeeun ‘Jenny’ Lee
Agency: Vinyl-I (Grey)
Position: Experience UX Designer
Hometown: Seoul, South Korea
Current Location: Seoul, South Korea
Education: (University, Degree and Graduation Year) Domus Academy, Master of Business Design, Milan-Italy, 2016 Chungang University, Bachelor of Economics/Design Management, Seoul-Korea, 2012
How did you get your first break in the industry?
When I studied economics, I felt it could only predict or judge after everything had already happened. I wanted to look forward, and into the future, instead of following. So I started studying design.
What is your personal mantra?
From small change to innovation, it all starts from a tiny movement and belief.
From what person, place, or thing have you drawn your greatest creative inspiration?
My boyfriend. I wanted to make the world better, and he aspired to change relationships regarding human behavior. So, we agreed on doing a project that makes for better relationships which will make the world a better place.
What do you love about the job?
My job teaches me how ideas can become a reality. It gives me the confidence to think and build on my own ideas so that they can be introduced to the world and sometimes even help change the world.
What about your job are you not so crazy about?
Organizing. It is essential to organize all the info, data and ideas to lead the project. I know it is fundamental, but I sometimes find this aspect tedious and boring.
What is some work you’ve done that you’re most proud of?
My first project from my uni days. The idea stems from the fact that I felt materials are going to eventually experience a shortage, so something was needed to replace the shortage. I worked on a 3D printed & real material project to give people a sense of satisfaction with limited materials.
My proudest work done at Grey is the 2018 Samsung Winter Olympic campaign. Samsung was one of the official Olympic partners, and we created an incredible brand experience house which included lots of innovative digital experiences.
If you had to choose another career what would it be?
I would run my own business, something that would enable relationships to work better in this the world. In the future, based on the work and unique experience I have had with VINYL I (Grey), I hope to follow this dream.
Want to submit your suggestion? Drop us a line: [email protected]