Two Under 30: Young Creative Spotlight – Camilia Johari & Diyanah Poedjo

Highlighting young talent in the ad world – one person at a time. Except this time, when we’re highlighting two.

Diyanah Poedjo & Camilia Johari

As part of an ongoing series highlighting young talent in the industry, Branding in Asia presents “One Under 30” – a special feature that focuses on up-and-comers in the ad & marketing world – one person at a time.

We’ve featured well over a hundred individuals over the years but this time it’s a little different.

Sid Nair, Creative Director at Dentsu Creative Malaysia, asked if we could feature a pair of young creatives “who’ve joined forces and excelled rather quickly.” So, for this edition we talked to the duo of Copywriter Camilia Johari and Designer Diyanah Poedjo.


 

Over the course of our conversation, the pair talks about how they got their first break in the industry, what they love about the job, what they’re not so crazy about, some of their favorite campaign work, and more.


The Basics

Name: Camilia Johari
Age: 25
Company: Dentsu Creative Malaysia
Position: Copywriter
Hometown: Kuala Lumpur
Current Location:
Kuala Lumpur
Education: University of Michigan, Molecular Cell Developmental Biology, 2021

Name: Diyanah Poedjo
Age: 24
Company: Dentsu Creative Malaysia
Position: Designer
Hometown: Sabah, Malaysia
Current Location:
Kuala Lumpur
Education: University of Sunderland (IACT College), Bachelors in Advertising and Design, 2022


Seven Questions

How did you get your first break in the industry?

CAMILIA: As someone with a science background, I didn’t know what an ad agency was. I illustrated on the side and chanced upon an internship in my current company. Then I found my calling in writing, and here I am.


 

DIYANAH: I had a degree in Advertising and Design, so I knew I would end up in the industry one way or another. As fate would have it, I landed an internship at Dentsu Malaysia and the rest is….well, keep reading.

What is your personal mantra?

CAMILIA: I live by “Go with the flow’ – partly as a coping mechanism for what I haven’t achieved yet, but mostly because I embrace the belief in allowing life to take you wherever it takes you.

DIYANAH: It’s cliche, but “Life is not a race. Whether it’s with others or yourself.” I often find myself making comparisons with my peers regarding our accomplishments, but I’m learning that life is not linear, and we’re all moving in different directions, at our own pace.

From what person, place or thing have you drawn your greatest creative inspiration?

CAMILIA: To me, creativity has no bounds and takes various shapes and forms. Those who inspire me the most are people who fully explore the possibilities of their creative potential across different mediums – like Miranda July, an acclaimed author/film director/live performance artist.

DIYANAH: Beyond my various hyper-fixations (which include my favourite TV shows and games), my greatest source of inspiration would be the people around me, especially my family. They’re innately creative and it shines through whatever they do.

What do you love about the job?

CAMILIA: I love that this job gives me the feeling of being able to create and own something. Especially when the campaigns go on to be successful and I can say to myself – ‘I was a part of that’.

DIYANAH: Experiencing the realisation of my efforts. It’s amazing to see the hundreds of hours we pour into our work come to life.

What about your job are you not so crazy about?

CAMILIA: Like all jobs, there will always be limitations on your creative freedom. It’s a battle between what makes you happy and what drives business.

DIYANAH: Definitely not a fan of boring tasks (subjective), though they’re unavoidable. I’m drawn to projects that are hip and fun with lots of room for experimentation.

What is some work you’ve done that you’re most proud of?

CAMILIA: Pizza Hut Cheese Codes, which went on to win multiple awards including The Clio Awards, The Andy’s, Mad Stars and more. My other top pick is Toyota Awaken the Beasts – our first Anime film and Manga poster series. Given that the art form is in our agency’s DNA and with a tight timeline, we got it done and yes, garnered a lot of organic buzz. To this day, it’s THE campaign I am extremely proud of. Thank you to all those who supported us including the team at Toyota.

Pizza Hut Cheese Codes:

Toyota Awaken the Beasts:

DIYANAH: Toyota’s 2023 Corolla GR Sport was a project that Camilia and I were given the opportunity to lead. I’m also proud of Toyota Gazoo Racing 2023 and the manga poster series, since we executed the whole campaign including two films within a month. Thanks to the client, and so many others.

Toyota Corolla GR Sport:

Toyota Gazoo Racing 2023:

If you had to choose another career what would it be?

CAMILIA: I have lots of stories to tell. I’d love to explore writing for films or video games.

DIYANAH: I would like to open a cafe, having the skills to design my own menu and create marketing content for it! And as someone who lives on coffee it’d definitely be an exciting experience to brew my own.

Picture of Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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