Creative communications agency one green bean (ogb) has appointed Amber Abbott as Managing Director, the creation of a new role focused on driving innovation, and the promotion and return of senior team members.
Abbott is being promoted from her role as General Manager and will report directly to Global Chairman Havas PR Global Collective, James Wright. She brings eight-plus years of service at ogb, including the role of Head of Client Services.
Abbot will be supported by Lauren Bailey, who has been promoted to the new role of Managing Partner and Director of Innovation. She rejoined the agency as Executive Director early in 2022 from her role as Group Manager – PR, CX Strategy & Content at Westfield’s Scentre Group. Prior to that, she spent four years as Business Director at ogb.
The senior management team also includes Head of Content Laura Byrne who joined the agency in 2022 from Made in Katana, where she led creative accounts for Spotify, Paramount Pictures, ARN, and Sony Music.
Rounding out the leadership group is Head of Creative Services Hannah Stalder who returns from maternity leave to resume her role championing the agency’s creative output. She brings over thirteen years’ experience – the past six at ogb – working on global consumer lifestyle, retail, and tech brands including Amazon Australia, Amazon Alexa, Dyson, MLA, LEGO, The Body Shop, and PlayStation.
Combined, the leadership team brings more than 20 years experience at ogb, and enters 2023 with a renewed focus on innovation and earning attention through meaningful creative, said Abbot.
“ogb has always been committed to helping brands earn attention through creativity that drives meaningful conversations. In 2023 we will continue to empower our people to create the world’s most powerful work with a renewed focus on multi-platform, innovative earned ideas. With our incredible stable of clients and a team bursting with talent, I am looking forward to seeing what we will achieve this year,” Amber said.
James Wright, Global Chairman Havas PR Global Collective added. “ogb has been a pioneer in the creative communications space in Australia for over a decade through social and digital innovation, and world-class creative thinking. The changes come in lieu of replacing Simone Gupta as CEO who departed the business in 2022. We believe this new structure driven by a young and exciting management team will catapult the agency to even greater heights.”
The appointments follow a period of growth for the agency which added Johnson & Johnson, Expedia Group (Expedia, Stayz, Wotif.com), Reckitt, Wondery, and Western Sydney University to its client roster.