Omnicom’s creative network Omnicom Advertising Asia (OA Asia) has announced the formation of a new regional leadership team that brings together six senior leaders across creativity, innovation, strategy, intelligence, business development, and marketing.
Reporting to Sean Donovan, President of OA Asia, the regional team includes Peter Khoury as Chief Creative Officer, Melissa Daniels as Chief Innovation Officer, and Emmanuel Sabbagh as Chief Strategy Officer. Each will take on broader regional responsibilities while continuing in their leadership roles at TBWA\Singapore.
They are joined by Andreas Krasser, expanding his remit to Chief Client Partner while continuing as CEO of OA Hong Kong.
Ellie Brocklehurst has been appointed Chief Growth & Marketing Officer for OA Asia, following her previous role as Chief Marketing Officer, Asia for TBWA.
They join S. Subramanyeswar (Subbu), who was appointed Chief Knowledge Officer alongside his role as Chief Strategy Officer of OA India following the close of Omnicom’s IPG acquisition.
The team will work with TBWA, McCann, and BBDO leadership teams across the OA Asia network to address a fragmented consumer landscape and deliver creative solutions focused on performance and brand health and growth.
The regional leadership team is supported by OMNI, Omnicom’s AI-driven marketing intelligence platform. OMNI includes cultural intelligence from across agency brands to support data grounded in context and relevance.
“Asia is one of the most complex regions for marketers, but the opportunity here is immense,” said Sean Donovan, President of OA Asia.
“We’ve built a team that simplifies the landscape, combining top talent with an Asia first, future focused mindset, and unprecedented access to resources. It’s a plug and play model that responds to client needs, working in close collaboration with agencies and markets across the region. More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign.”
Featured photo: Andreas Krasser, Ellie Brocklehurst, Emmanuel Sabbagh, Peter Khoury, Melissa Daniels, and Subbu.
