Omnicom Media Group (OMG) Philippines has named Meryl Yap as the agency network’s General Manager. The appointment comes on the back of OMG Philippines Unilab’s win.

An industry veteran with two decades of experience, Yap has previously held client leadership roles at Mindshare overseeing the planning and strategy portfolio for various Unilever brands across the food, confectionery, oral, and skincare categories. Prior to this, she was ABS CBN’s Head of Digital Sales and Sales Strategy and was in charge of expanding and developing ABS CBN’s digital ecosystem selling strategy.

In her new role, Yap will be overseeing the agency’s client accounts, managing new business pitches and streamlining agency processes to ensure the continuous growth of its clients’ businesses.

Meryl’s extensive client servicing experience within the industry along with her knowledge and capabilities, makes her the right person to continue the success of OMG Philippines,” said Mary Buenaventura, CEO of Omnicom Media Group Philippines.

“With her on board, I am confident that OMG Philippines has the best team who are focused on building meaningful partnerships with our clients to help them accelerate their business growth.”