OMD Appoints Charlotte Lee CEO for the Asia Pacific

OMD has announced leadership changes in the Asia-Pacific region including the appointment of Charlotte Lee as CEO for APAC. In addition, David McCallen has been elevated to the role of Chief Strategy Officer for APAC, and Matthew Ho appointed as Chief Client Officer for APAC.

Lee will officially start with OMD in July 2022, while McCallen and Ho assume their roles immediately.

With two decades of global, regional and local experience across North America and Asia Pacific, Lee previously served leadership roles at Mindshare and WPP. In her new role, Lee will report directly to Tony Harradine, CEO at Omnicom Media Group for APAC, and George Manas, CEO at OMD Worldwide.

 
 

Meanwhile, McCallen joins the regional leadership bench from OMD New Zealand, where he has helped shape one of the agency’s most successful runs, delivering substantial new business wins. Lastly, Ho brings with him a wealth of experience, having worked extensively in the technology and media sector, specialising in strategy, sales and marketing, business development, and digital transformation.

“Charlotte’s demonstrated expertise in client management, business operations and product strategy translates to a singular advantage for OMD in APAC, as we look to leverage emerging opportunities for our clients and our organization,” said Harradine.

“Add in the combined skills and experience of David and Matthew, and clients have the perfect equation and partner in OMD. In an evolving business landscape, the roles that media agencies play have become more critical than ever, and these appointments are designed to help our clients navigate the new realities of digital acceleration, e-commerce and consumer attention.”

 
 

Manas added, “APAC is an extremely strategic market for OMD, one that is starting to set the pace and agenda for global clients and agencies alike. Coupled with their impressive track records, the appointments of Charlotte, David and Matthew underscore our commitment to creating actionable and measurable solutions for our clients through a reimagined and reignited agency offering. Together with our local market leaders, the three of them will assure OMD continues to deliver Better Decisions, Faster to drive better business results for our clients.”

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