Oldtown White Coffee Taps Happy Marketer for Social and Digital Duties

Oldtown White Coffee’s F&B division has tapped Happy Marketer as its social media agency tasked with providing social media marketing and community management services for Oldtown White Coffee’s F&B offerings in Singapore. The appointment will initially be for a six month period.

Madeline Tay, marketing manager at Oldtown White Coffee, said they are looking to their new agency to shore up their social and digital position.

“In this digital age, we need a team that is creative and fast-moving and we believe Happy Marketer will be able to assist Oldtown White Coffee to see a breakthrough in social and digital marketing.”


Prantik Mazumdar, partner at Happy Marketer said, “We are excited to have the opportunity to partner with Oldtown White Coffee. Given our extensive experience in managing social media for F&B brands, we are confident that we will do justice to the brief at hand. We aim to leverage content, community management and technology to create awareness, engagement and excitement among the brand’s target audience in Singapore. Given that most of us at Happy Marketer are coffee lovers, this makes the opportunity even sweeter. ”

Happy Marketer has also partnered with a number of leading F&B brands across Asia using their proprietary social media marketing framework called A-E to grow their social media presence, audience and followers.

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