Double A Paper has partnered with Alternative rock band and all around maker of amazing videos, OK GO, along with Japanese creative agency, Six Tokyo to launch a campaign spot that might blow your mind.
Seriously, the group even issued a tongue-in-cheek warning on their YouTube page, where the three-and-a-half minute spot has already racked up over nearly 7 million views since its release on the 23rd of this month.
This video has a lot of flashing colors.
If you’re susceptible to seizures, be careful, please.
Creative director Jin Saito lead the project working with Rhizomatiks founder and director of research Daito Manabe – a Cannes and Ars Electronica awarded artist well known for pushing the boundaries of digital creativity.
According to Saito the biggest challenge was in developing a program to control all 567 printers used during the shooting.
The large-scale production involves designing graphic patterns to be printed on each piece of Double A paper – designed by Karan Singh. The project also recruits the talent of Mikiko, the choreographer behind many memorable music videos including BABYMETAL, Perfume, Salyu and Sakura Gakuin. Mikiko designed the movements of all 4 members of OK GO and made sure they coordinated with the Paper Mapping background.
“It has been a trial and error process to make perfect synchronizing system that matches the music,” said Manabe.
The brand added that the paper used in the music video was recycled and the proceeds have been donated to Greenpeace.
Creative Agency: SIX Tokyo
Executive Creative Director: Takeshi Nozoe
Creative Director: Jin Saito
Planner: Tsubasa Oyagi
Art Director: Kentaro Harano
Movie Planner: Jun Hatano
Brand Agency: SPA-HAKUHODO Tokyo
Account Team: Masato Saito (Hakuhodo Asia Pacific), Teruhisa Ito, Thanthip Uraipriwan, Yuki Sudo, Piraorn Saereesithipitak, Yuwanda Mankhongdamrongiu
Operation Support: Bovornpan Kristhong, Chanin Ruengsangnateetip
Technical Team: Rhizomatiks Research
Planning, Technical Direction, Software Design, Software Engineering: Daito Manabe
System Design, Circuit Design, Technical Direction：Motoi Ishibashi
Software Engineering: Satoshi Horii, Yusuke Tomoto, Shintaro Kamijo, Sadam Fujioka
Hardware Engineering: Youichi Sakamoto, Toshitaka Mochizuki, Yuta Asai, Saki Ishikawa, Kyohei Mouri
Simulator production: Setsuya Kurotaki, Sadakazu Kato
Producer: Hidenori Chiba
Assistant Producer: Ichiro Mishima
Production Company: AOI Pro.
Director: Yusuke Tanaka & Damian Kulash, Jr.
Assistant-Choreographer: Marimo, Non, Erisa, Saya, Kaori, Kazune, Kohmen, Maru, Mayumi, Yuka, Aya, Ayane, Tomo
Director of Photography: Makoto Okuguchi
Gaffer: Takeshi Tomasu
Assistant-Director: Hideaki Jinbo
Wardrobe: Shinichi Miter
Hair & Make Up Artist: Minako Suzuki, Ayaka Tsutsumi
1st AC: Kei Fujita
2nd AC: Erika Shimizu, Tomoya Ishizaki
DIT: Taito Oyama
Best Boy: Ryuta Murakami
Lighting Crew: Taiki Kishimoto, Yuka Sato, Susumu Tanaka, Motohiro Kobayashi, Takaori Kidokoro, Yusuke Fujii, Hiroshi Kumai, Masaru Oyamada, Hisanori Yamai, Shintaro Sekiguchi, Shota Moriuchi, Makoto Kashiwakura, Kouji Yano
Motion Control: Kanno Yukimitsu, Takashi Yabuki, Jun Ikeuchi, Ryo Inmiya, Yoshihisa Hagi, Eiji Kamomiya
GRIP: Takashi Taniguchi, Maki Saito
Action Coordinator: Tomoaki Kawasumi
Special Effect: Isamu Terakado
Maiton Island Crew
Producer: Kazuhisa Yoshimoto, Sho Murakami
Camera: Tomonori Taniguchi
Visual Effects Supervisor: Shunsuke Kakuuchi
Previsualization: Hiromitsu Sunaga, Yoshinori Numazawa, Masaki Ishii, Yoshifumi Ikoma, Akira Iio, Akira Miwa, Kohki Okuyama, Go Aoyama
Graphic Designer: Karan Singh
Offline Editor: Takeaki Harada
Colorist: Yasutaka Ishihara
Survey: Yasuhiro Kato
Online Editor: Tomoko Kanazono, Toshinori Koike, Azusa Katsumata, Atsushi Nishimura, Hiroyuki Sai, Tatsuhiro Noguchi, Yu Nagase, Kenji Sakaide
Roto Artist: Annex Digital, Inc.
Sound Engineer: Toru Nakano, Taro Ito
International Producer: Shoko Akutagawa
Producer: Keisuke Mizusako, Masahiro Kawaguchi
Production Manager: Tomohiro Umeyama, Eri Deguchi, Takuya Yamamoto, Kenta Ogiya
Bilingual Coordinator: Mayu Yamashita
PA: Jonathan Genki Fujimura, Emi Ota, Ami Uematsu, Takaaki Yagi
OK GO music videos have previously done quite well at advertising award shows. In 2012, the video for “All Is Not Lost” won 3 Gold, 1 Silver and 1 Bronze Lion.
And last year “The One Moment” – which shows a total of 318 events occurring during 4.2 seconds of real-time footage being slowed at 20,000% to fit the beat of the 4.12-minute-long music – won 2 Gold Lions, 1 Silver and 3 Bronzes at Cannes.
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