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    You’ ll Never Look at Paper the Same Way Again Thanks to OK Go and Double A

    By Asia Ad Junkie - Nov 29, 2017
    You’ ll Never Look at Paper the Same Way Again Thanks to OK Go and Double A

    Double A Paper has partnered with Alternative rock band and all around maker of amazing videos, OK GO, along with Japanese creative agency, Six Tokyo to launch a campaign spot that might blow your mind.

    Seriously, the group even issued a tongue-in-cheek warning on their YouTube page, where the three-and-a-half minute spot has already racked up over nearly 7 million views since its release on the 23rd of this month.

    This video has a lot of flashing colors.
    If you’re susceptible to seizures, be careful, please.

    Creative director Jin Saito lead the project working with Rhizomatiks founder and director of research Daito Manabe – a Cannes and Ars Electronica awarded artist well known for pushing the boundaries of digital creativity.

    According to Saito the biggest challenge was in developing a program to control all 567 printers used during the shooting.

    The large-scale production involves designing graphic patterns to be printed on each piece of Double A paper – designed by Karan Singh. The project also recruits the talent of Mikiko, the choreographer behind many memorable music videos including BABYMETAL, Perfume, Salyu and Sakura Gakuin. Mikiko designed the movements of all 4 members of OK GO and made sure they coordinated with the Paper Mapping background.

    “It has been a trial and error process to make perfect synchronizing system that matches the music,” said Manabe.

    The brand added that the paper used in the music video was recycled and the proceeds have been donated to Greenpeace.

    CREDITS
    Creative Agency: SIX Tokyo
    Executive Creative Director: Takeshi Nozoe
    Creative Director: Jin Saito
    Planner: Tsubasa Oyagi
    Art Director: Kentaro Harano
    Movie Planner: Jun Hatano

    Brand Agency: SPA-HAKUHODO Tokyo
    Account Team: Masato Saito (Hakuhodo Asia Pacific), Teruhisa Ito, Thanthip Uraipriwan, Yuki Sudo, Piraorn Saereesithipitak, Yuwanda Mankhongdamrongiu
    Operation Support: Bovornpan Kristhong, Chanin Ruengsangnateetip
    Technical Team: Rhizomatiks Research
    Planning, Technical Direction, Software Design, Software Engineering: Daito Manabe
    System Design, Circuit Design, Technical Direction:Motoi Ishibashi
    Software Engineering: Satoshi Horii, Yusuke Tomoto, Shintaro Kamijo, Sadam Fujioka
    Hardware Engineering: Youichi Sakamoto, Toshitaka Mochizuki, Yuta Asai, Saki Ishikawa, Kyohei Mouri
    Simulator production: Setsuya Kurotaki, Sadakazu Kato
    Producer: Hidenori Chiba
    Assistant Producer: Ichiro Mishima

    Production Company: AOI Pro.
    Director: Yusuke Tanaka & Damian Kulash, Jr.
    Choreographer: MIKIKO
    Assistant-Choreographer: Marimo, Non, Erisa, Saya, Kaori, Kazune, Kohmen, Maru, Mayumi, Yuka, Aya, Ayane, Tomo
    Director of Photography: Makoto Okuguchi
    Gaffer: Takeshi Tomasu
    Assistant-Director: Hideaki Jinbo
    Wardrobe: Shinichi Miter
    Hair & Make Up Artist: Minako Suzuki, Ayaka Tsutsumi
    1st AC: Kei Fujita
    2nd AC: Erika Shimizu, Tomoya Ishizaki
    DIT: Taito Oyama
    Best Boy: Ryuta Murakami
    Lighting Crew: Taiki Kishimoto, Yuka Sato, Susumu Tanaka, Motohiro Kobayashi, Takaori Kidokoro, Yusuke Fujii, Hiroshi Kumai, Masaru Oyamada, Hisanori Yamai, Shintaro Sekiguchi, Shota Moriuchi, Makoto Kashiwakura, Kouji Yano
    Motion Control: Kanno Yukimitsu, Takashi Yabuki, Jun Ikeuchi, Ryo Inmiya, Yoshihisa Hagi, Eiji Kamomiya
    GRIP: Takashi Taniguchi, Maki Saito
    Action Coordinator: Tomoaki Kawasumi
    Special Effect: Isamu Terakado
    Maiton Island Crew
    Producer: Kazuhisa Yoshimoto, Sho Murakami
    Camera: Tomonori Taniguchi
    Visual Effects Supervisor: Shunsuke Kakuuchi
    Previsualization: Hiromitsu Sunaga, Yoshinori Numazawa, Masaki Ishii, Yoshifumi Ikoma, Akira Iio, Akira Miwa, Kohki Okuyama, Go Aoyama
    Graphic Designer: Karan Singh
    Offline Editor: Takeaki Harada
    Colorist: Yasutaka Ishihara
    Survey: Yasuhiro Kato
    Online Editor: Tomoko Kanazono, Toshinori Koike, Azusa Katsumata, Atsushi Nishimura, Hiroyuki Sai, Tatsuhiro Noguchi, Yu Nagase, Kenji Sakaide
    Roto Artist: Annex Digital, Inc.
    Sound Engineer: Toru Nakano, Taro Ito
    International Producer: Shoko Akutagawa
    Producer: Keisuke Mizusako, Masahiro Kawaguchi
    Production Manager: Tomohiro Umeyama, Eri Deguchi, Takuya Yamamoto, Kenta Ogiya
    Bilingual Coordinator: Mayu Yamashita
    PA: Jonathan Genki Fujimura, Emi Ota, Ami Uematsu, Takaaki Yagi


    OK GO music videos have previously done quite well at advertising award shows. In 2012, the video for “All Is Not Lost” won 3 Gold, 1 Silver and 1 Bronze Lion.

    And last year “The One Moment” – which shows a total of 318 events occurring during 4.2 seconds of real-time footage being slowed at 20,000% to fit the beat of the 4.12-minute-long music – won 2 Gold Lions, 1 Silver and 3 Bronzes at Cannes.

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