Ogilvy Thailand has appointed Chatree Chokmongkolsatian as its new Chief Strategy Officer. Before joining Ogilvy, Chokmongkolsatian was Head of Business and Strategy Group at Cheil Worldwide in Bangkok, specializing in Digital and Retail Marketing. Prior to that, he spent seven years at JWT, nearly six of those as Communication Planning Director. He has worked with leading brands including Samsung, Siam Commercial Bank (SCB), Nestle, Advanced Info Service (AIS), Thaibev, and Beiersdorf.
“Every marketer nowadays has been challenged head-on by the rapidly changing social conditions, media consumption behaviors, as well as technology landscape,” said Chokmongkolsatian.
“The marketing solution that worked three months ago may not be so effective today, and Advertising may not be the only solution to clients’ problems. Building exceptional experiences for products or brands needs an omnichannel approach, as each method has different purpose and way of reaching customers, and as we are living in the age where people are willing to pay fees for ads-free viewing and are super strict with their personal data and privacy.”
Nopadol Srikieatikajohn, Chairman of Ogilvy Thailand added “Chatree is a great example of the new generation of leaders who set new standards for every work that they do, with profound knowledge and experiences in the ever-changing Modern Marketing strategies and tactics, paired with deep understanding of clients’ businesses. All of this makes Chatree the perfect person to lead our Strategy capability and pioneer new strategic offerings for our company and clients’ growth.”