Ogilvy Singapore & Ogilvy Malaysia Win Gold at Cannes Lions for ‘Flags of Generosity’ – Ogilvy Thailand Wins Silver for Ikea Campaign

Ogilvy Singapore and Ogilvy Malaysia’s campaign for Cadbury, “Flags of Generosity” has won a Gold Lion, while Ogilvy Thailand’s IKEA poster campaign “Living Room, Kitchen, and Restroom” picked up a Silver Lion on Day One of Cannes Lions.

Overall, Ogilvy took home 5 Gold Lions across the Outdoor, Print & Publishing, and Health & Wellness categories. In addition to the Gold wins, Ogilvy earned 5 Silver and 12 Bronze for a total of 22 Lions.

The agency won 3 Gold in the Outdoor categories. Ogilvy Singapore and Ogilvy Malaysia’s campaign for Cadbury, “Flags of Generosity”, earned Gold in the Outdoor – Corporate Purpose & Social Responsibility category.


See the campaign film:

The Gold in Outdoor – Promotional Items & Printed Media went to DAVID Madrid’s campaign Scratch Boards” for Activision and its popular video game Tony Hawk’s Pro Skater. And Ogilvy also won Gold in Outdoor – Live Advertising & Events for MACMA’s “The Art of Self Examination” by DAVID Buenos Aires.


Ogilvy’s Global Unilever Team earned Gold in the Print & Publishing – Corporate Purpose & Social Responsibility category for “Reverse Selfie” from Dove. And Ogilvy Honduras’ “Morning After Island” for Grupo Estratégico PAE received Gold in the Health & Wellness – Non-profit/Foundation-led Education & Awareness category, marking the first time any agency in the country has earned a Lion at Cannes.

 “Winning Gold at Cannes Lions is an incredible achievement, and I’m so proud of our five teams across the network for this well-earned recognition,” said Ogilvy’s Global Chief Creative Officer Liz Taylor.

“Our Lions across the board represent the strength of Ogilvy’s global creative network, as we were recognized for work created at all corners of the globe. These campaigns are indicative of the power of Ogilvy’s borderless creativity and our ability to generate big ideas that create impact alongside our valued clients.”

A selection of Ogilvy’s winning work can be viewed on Ogilvy.com.